Snowsports – Page 10
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News briefsSuperfeet bolsters leadership team
The insole specialist strengthens its leadership team with four key executive appointments, including its first Chief People Officer.
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News briefsArc’teryx opens new store in Chamonix
Arc’teryx has officially reopened its retail presence in Chamonix, marking a significant expansion in the heart of the Alpine town. According to sport-guide.com, the new store, located at 265 Rue du Docteur Paccard, spans 242 sqm – three times the size of its previous location, which closed three years ago. ...
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News briefsHaglöfs enters new partnership for the Italian market
The Swedish outdoor brand partners with Sport Alliance International to strengthen its Alpine market reach.
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News briefsNorrøna expands Austrian presence with new showroom
The Norwegian outdoor brand has opened a new B2B showroom in Salzburg’s Brandboxx.
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News briefsGore-Tex tests online repair portal in UK
Gore-Tex debuts an online repair portal in the UK powered by United Repair Centre, offering high-quality fixes for damaged gear.
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ArticleColumbia ramping up marketing spend, new products this year
Columbia Sportswear plans a marketing revamp, cost reviews and global expansion to counter a challenging FY24.
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ArticleRecco expands SAR helicopter detector network to Nepal
Recco expands its SAR Helicopter Detector network to Nepal, enhancing search-and-rescue capabilities for trekkers and mountaineers in the Himalayas.
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News briefsStefano Saccone named President of Peak Performance
Saccone, the current CEO of Woolrich, takes over from Sara Molnar as the new President of Peak Performance, effective April 1.
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ArticleBerghaus expands adaptive outdoor gear initiative with public applications
The British outdoor brand is launching public applications for its Adaptive Gear Program, making the outdoors more accessible to people with disabilities.
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ArticleSprayway partners with Field Studies Council to support outdoor learning
The outdoor clothing brand donates 250 waterproof gear sets and collaborates on outdoor gear testing for UK field centers.
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ArticleKJK Sports appoints Melanja Korošec as SVP
The owner of Elan, Tahe Outdoors and Baltik Vairas appointed Korošec to drive innovation and global growth across its sporting goods brands.
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News briefsFreeskier Michelle Parker returns to Atomic
The renowned athlete from California re-joins the Asutrian ski manufacturer after a decade away.
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ArticleSport 2000 GmbH reports solid growth
Despite a challenging market, the seven-country retail group achieves €4.04bn in sales in 2024.
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News briefsFive Italian brands launch the Sportsystem Sustainability Network
Aku, Alpinestars, La Sportiva, Scarpa and Tecnica announce a joint initiative focusing on sustainability.
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News briefsOrthoLite India appoints Commercial Director
OrthoLite India names Pankaj Kumar as Commercial Director, strengthening its commitment to local-for-local production.
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ArticleRVRC starts Q3 with sales growth after top line jumps 12% in Q2
Swedish DTC brand RevolutionRace sees early 2025 sales growth despite market challenges, expanding its global reach and tripling alpine collection sales in Q2.
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ArticleArc’teryx announces key leadership appointments; new CMO a Nike veteran
Matt Bolte, Marissa Pardini and Ben Stubbington take strategic roles at Amer’s Canadian outdoor brand.
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News briefsDb unveils exclusive collection with Luis Medearis
The snowboard filmmaker teams up with Db for a special gear collection that blends style, functionality and personal storytelling.
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News briefsRLVNT Distribution partners with Moonlight
The Swedish distribution company and the Norwegian outdoor brand team up to expand high-performance outdoor gear sales across Europe.
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News briefsVuarnet relaunches 'It’s A Vuarnet Day' campaign with new collection
The French eyewear brand relaunches its iconic campaign, celebrating adventure and unveiling a bold new eyewear collection for FW 2024-2025.
