Snowsports – Page 12
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News briefsNikwax launches ‘Formulated for Adventure’ campaign
The company partners with top outdoor brands to inspire Millennials and Gen Z to explore nature, supported by a vibrant new campaign and research initiative.
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ArticleREI announces leadership transition as Artz retires
Mary Beth Laughton to take helm as the new CEO.
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News briefsX-Bionic expands to Norway
The Swiss performance brand collaborates with Sporty Outdoor AS to grow its Nordic presence.
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News briefsKinetiXx names new Business Unit Manager
Moritz Räuber steps in as Matthias Faller transitions roles.
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News briefsMountain Warehouse enhances online platform with BigCommerce partnership
The British outdoor retailer streamlines e-commerce with customizable solutions to support growth and range expansion.
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News briefsMoncler names International Chief Brand Officer
Luxury outdoor brand Moncler strengthens its team with Rod Manley as International Chief Brand Officer.
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News briefsChina's outdoor sector is evolving
Experts at ISPO Beijing 2025 discussed the transformation of the outdoor industry since the end of the pandemic.
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News briefsLorpen represents rebranding and new sustainability initiatives
The B-Corp-certified sock brand ntroduces new designs, technologies and a lifestyle collection for Fall/Winter 2025/26.
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News briefsFjällräven welcomes Tina Rolén as Global Marketing Director
Rolén succeeds the outgoing head of marketing, Alexander Matt, who has been with the company since 2020.
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News briefsPhantom Glide partners with resorts, brands to boost sustainability
Phantom Glide, a single-application base treatment for skis and snowboards, teams up with top resorts and brands to enhance performance and sustainability.
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News briefsHelly Hansen’s parent company names new CFO
Darren Myers succeeds Gregory Craig as the new CFO of Canadian Tire.
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ArticleExpanded outdoor focus highlights 25th anniversary event of Prowinter in Bolzano
Prowinter 2025 celebrated its 25th edition with record-breaking attendance and a new outdoor focus, showcasing innovation and market insights.
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News briefsFilip Ekvall takes over as CEO of Brav
The parent company of Lundhags, Helsport and Ulvang welcomes a new CEO after Erik Sønsterud retires from the position.
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News briefsAmer Sports appoints Päivi Antola as SVP Communications
Antola returns to Amer as SVP Group Communications after leaving the group in 2018 to work outside the sports and outdoor industry.
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ArticleXtratuf expands outdoor appeal beyond its roots
Rocky Brands’ Xtratuf shifts focus from fishing to lifestyle markets, unveiling plans for insulated boots and luxury retail collaborations at the ICR Conference.
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ArticleSwitchback Spring 2025 set to foster outdoor industry growth
Outdoor industry leaders prepare for education and business networking at Switchback Spring, June 16-18, 2025, in Nashville, Tennessee.
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News briefsOrthoLite appoints Bo Grabowski as Country Manager for Indonesia
US-based insole specialist OrthoLite expands operations in Indonesia with new leadership, appointing an industry veteran as Country Manager.
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ArticleShops 1st Try moves to Hochfügen with record brand attendance
The world’s largest on-snow B2B gathering relocates to Hochfügen, Austria, bringing 87 brands, iconic riders and exciting new features in 2025.
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ArticleDecathlon opens new city-center concept store in Munich
Decathlon’s latest Connect store in downtown Munich offers a seamless blend of physical and digital shopping experiences catering to urban lifestyles.
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News briefsPassenger introduces capsule of recycled snow outerwear
Outdoor brand Passenger debuts a responsibly crafted snow gear collection, combining sustainability and performance for winter sports enthusiasts.
