Snowsports – Page 6
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News briefsSalomon appoints Nick Parkinson as Global Brand Creative Director
Salomon names the former Nike and Converse creative leader to guide its global brand vision from the heart of the French Alps.
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News briefsSuunto Vertical Week 2025 breaks records for participation and altitude covered
The event broke global records with nearly 240,000 participants and 121 million vertical meters climbed to support climate advocacy.
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News briefsRevolutionRace opens first physical store as a test run
The Swedish DTC brand opens its first permanent store in Sweden as a low-risk test, signaling a cautious step beyond its e-commerce roots.
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ArticlePOW launches global glacier protection campaign
Protect Our Winters is launching a global campaign for glacier preservation, calling for urgent action to combat rapid ice loss and protect water security.
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ArticleBlack Diamond appoints new GM for EMEA
Alex Maerz brings 25 years of industry experience to the role of expanding the brand’s presence in key markets.
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News briefsScott expands US sales with online retail and DTC options
Scott USA expands sales in the US with new online retail partnerships and a direct-to-consumer option, enhancing accessibility while supporting local dealers.
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ArticleIntersport Austria reports strong winter and growth throughout the year
The Austrian retail group reports a strong winter season with a 17 percent rise in ski rentals, robust growth in running and fitness and expanding year-round sports offerings.
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ArticleMammut names new Chief Commercial Officer
The Swiss brand welcomes Jérémie Blondel, bringing decades of industry experience and succeeding Felix Münnich.
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ArticleNew Wave GmbH strengthens board with industry experts
New Wave GmbH strengthens its board with seasoned industry experts, reinforcing its commitment to growth, sustainability, and innovation.
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News briefsMontane achieves “Leader” status for sustainability
The British brand has earned Fair Wear Foundation’s “Leader” status, reinforcing its commitment to ethical production and fair labor practices.
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News briefsVF Corp. plans layoffs in EMEA as turnaround efforts continue
The company plans layoffs at its EMEA headquarters in Stabio, Switzerland, as part of its Reinvent strategy, which will impact The North Face, Vans and Timberland.
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News briefsHead is celebrating 75 years of excellence in women’s sports
The ski brand celebrates three quarters of a century of supporting female athletes in skiing andsnowboarding.
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News briefsVaude expands franchise network with store in Traunstein
With the new store in Traunstein, the brand is bringing sustainable outdoor equipment and environmentally conscious retail practices to the Chiemgau region in Germany.
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News briefsNorrøna and Recouture present upcycled fashion collection in NYC
The well-known outdoor brand and the design start-up – both from Norway – are redefining fashion with a limited upcycling collection that turns old equipment into unique pieces.
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News briefsBuff returns to profitability in FY24 despite sales decline
The Catalonian brand’s sales declined by 6.7% to €44.6 million, yet the company returned to profitability, thanks to cost reductions and European market resilience.
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ArticleSamsonite reports sales decline in 2024, aims for IPO in the US; Gregory sees slight growth
Samsonite reported a 6.5 percent decline in sales in 2024, but the outdoor division grew, indicating strong demand for high-quality outdoor equipment.
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News briefsWintersteiger is expanding Advaric’s retail software to include global markets
The Austrian company expands its digital retail solutions, bringing Advarics software to the US and Europe.
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News briefsBergans strengthens leadership with two key appointments
The Norwegian brand is successfully completing its restructuring by welcoming a new product director and a new marketing director.
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News briefsArc’teryx supports groundbreaking backcountry snowboard event for women
The RnD snowboard event in BC, supported by the Canadian outdoor company, redefined progress, community and mentoring in backcountry riding for women.
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News briefsSchöffel launches new campaign to promote connectivity with nature
The new campaign, “Bewusstes Rauskommen” (conscious escape), redefines outdoor experiences, focusing on self-discovery, well-being and personal adventure.
