All Snowsports articles – Page 24
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News briefsThule Group named among Top 50 global sustainable companies
The Swedish outdoor gear company secures first place in the Consumer Durables category with a “Negligible Risk” ESG rating.
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News briefsOrtovox responds to unpredictable climate with cross-seasonal alpine collection
With the new The One Season collection, the German outdoor apparel manufacturer offers versatile clothing that works both in summer and on cold ski touring days.
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ArticleNew GM for Elan Central Europe
As the new General Manager for Central Europe, Bernhard Leichtfriedis tasked with expanding the presence of the Slovenian ski brand in Germany, Austria and Switzerland.
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News briefsWild Rye expands leadership team with two key hires
The US outdoor apparel brand is filling two strategic positions to boost sales and optimize operations.
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News briefsDeuter expands showroom presence with sustainability focus
Deuter expands with sustainable showrooms in Germany and the UK, enhancing customer engagement and eco-friendly brand presentation.
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News briefsAclima develops women-specific wool gear for extreme conditions
Aclima’s women-focused wool gear kept Karen Kyllesø warm as she became the youngest person to ski 1,130 km to the South Pole in extreme cold.
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News briefsPatagonia’s Worn Wear Snow Tour returns for 2025
The tour offering free repairs is back, stopping at nine winter sports destinations across Europe and the UK.
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ArticleBergfreunde surpasses €300m in 2024 revenue milestone
Bergfreunde hits a record €313 million in 2024, with plans for tech upgrades, global expansion and climate initiatives driving future growth.
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News briefsGerman Outdoor Brands expand dealer training program for 2025
Deuter, Lowa and Leki continue their commitment to specialized retailer education with new workshops and factory tours.
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News briefsSuperfeet bolsters leadership team
The insole specialist strengthens its leadership team with four key executive appointments, including its first Chief People Officer.
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News briefsArc’teryx opens new store in Chamonix
Arc’teryx has officially reopened its retail presence in Chamonix, marking a significant expansion in the heart of the Alpine town. According to sport-guide.com, the new store, located at 265 Rue du Docteur Paccard, spans 242 sqm – three times the size of its previous location, which closed three years ago. ...
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News briefsHaglöfs enters new partnership for the Italian market
The Swedish outdoor brand partners with Sport Alliance International to strengthen its Alpine market reach.
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News briefsNorrøna expands Austrian presence with new showroom
The Norwegian outdoor brand has opened a new B2B showroom in Salzburg’s Brandboxx.
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News briefsGore-Tex tests online repair portal in UK
Gore-Tex debuts an online repair portal in the UK powered by United Repair Centre, offering high-quality fixes for damaged gear.
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ArticleColumbia ramping up marketing spend, new products this year
Columbia Sportswear plans a marketing revamp, cost reviews and global expansion to counter a challenging FY24.
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ArticleRecco expands SAR helicopter detector network to Nepal
Recco expands its SAR Helicopter Detector network to Nepal, enhancing search-and-rescue capabilities for trekkers and mountaineers in the Himalayas.
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News briefsStefano Saccone named President of Peak Performance
Saccone, the current CEO of Woolrich, takes over from Sara Molnar as the new President of Peak Performance, effective April 1.
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ArticleBerghaus expands adaptive outdoor gear initiative with public applications
The British outdoor brand is launching public applications for its Adaptive Gear Program, making the outdoors more accessible to people with disabilities.
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ArticleSprayway partners with Field Studies Council to support outdoor learning
The outdoor clothing brand donates 250 waterproof gear sets and collaborates on outdoor gear testing for UK field centers.
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ArticleKJK Sports appoints Melanja Korošec as SVP
The owner of Elan, Tahe Outdoors and Baltik Vairas appointed Korošec to drive innovation and global growth across its sporting goods brands.
