All Snowsports articles – Page 24
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News briefsPeak Performance opens first store in China
The Scandinavian outdoor brand Peak Performance has continued its expansion by opening a brand store in the exclusive Sanlitun neighborhood in Beijing. In the store, high-tech design meets Peak Performance’s Scandinavian heritage and DNA with a passion for the outdoors in focus. The expansion into China as a new market ...
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News briefsBollé is selling Cébé to a new partnership
Bollé Brands Group is selling Cébé to a coalition of companies: D.MO and Racer. D.MO is devoted to project management and the industrialization of products in the outdoor sector. Both of its chief executives, Sébastien Delsaux and Maxime Bos, are former Cébé employees. Racer, meanwhile, is a French manufacturer of ...
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News briefsStaff changes at POC for DACH region
Maximilian Werda is the new online account manager for the DACH region at POC, the Swedish winter and cycling specialist for helmets, goggles, clothing and protective equipment, effective Sep. 1, 2022. He is now responsible for the further development of the strategically most important e-tailers in the DACH region from ...
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ArticleBergzeit puts automated shuttle warehouse into operation
After a construction period of around 20 months, German online retailer Bergzeit has put a logistics annex with a new warehouse system featuring modern shuttle technology into operation at the company’s headquarters in Otterfing near Munich in September. Covering an area of 2,072 square meters, the warehouse is controlled and ...
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News briefsHagan strengthens its sales and marketing
Source: Hannah Siegesleuthner Florian Kollros-Farthofer, Sales Manager The Austrian family-owned company Hagan Ski, founded in 1924 and specializing specifically in the touring ski segment since the mid-1990s, is expanding its team with new international sales manager Florian Kollros-Farthofer and marketing manager Lisa Lenzenweger. As ski touring has ...
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News briefsFischbein is RVRC’s new permanent CEO
The board of directors of RVRC Holding AB (RevolutionRace) has appointed Paul Fischbein as the company’s permanent CEO. He previously served as CEO of RevolutionRace and assumes his permanent position effective immediately. Fischbein has extensive experience working as CEO and serving on boards, both as chairman and as a member. ...
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ArticleHelen of Troy sales get boost from Osprey Packs
Bolstered by a $47.4 million sales contribution from Osprey Packs, second quarter revenues in Helen of Troy’s Home & Outdoor segment rose 11.8 percent to $240.6 million from $215.2 million. The unit’s organic sales declined $19.3 million in the period ended Aug. 31, driven by shifts in consumer spending patterns ...
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News briefsRegatta to open second dual-brand store
Regatta will be opening a dual-brand store in Logroño, Spain, on Oct. 7, thanks to a deal with owner of the local Ferrer Sports store, according to CMDsport. A first dual-brand store opened two years ago in Salamanca through a deal with the local owner of an Enforma Deportes store. ...
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News briefsPrimaLoft® Insulation Rise used by around 50 brands worldwide
PrimaLoft’s alternative to natural down, PrimaLoft® Insulation Rise, which was first introduced in 2020, has quickly become one of the fastest-growing products in the company’s portfolio. It offers increased thermal performance, style and versatility, according to the company. PrimaLoft Rise’s construction allows the insulation to meet a variety of weights ...
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News briefsLive shows and experiences are back at Skipass
The 2022 edition of Skipass, the Italian consumer fair for winter sports and tourism, will be marked by the return of live shows and experiences, ModenaFiere said. The 2021 show had marked the return of the event amidst pandemic restrictions, after its cancellation altogether in 2020 over the Covid-19 crisis. ...
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News briefsNew dates and two phases for Prowinter 2023
The 2023 edition of Prowinter, the Italian winter-sports trade show for ski schools, rental companies and retailers, will be held in a new two-phase format. The first phase, scheduled for Jan. 11-12, 2023, will focus on rental and retail for 2023/24. The second phase, scheduled for the end of the ...
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News briefsNorrøna sets sustainability goals until 2029
Norwegian brand Norrøna has a special connection to 2029, as the brand will celebrate its 100th anniversary that year. All the more reason why the company’s newly published roadmap for responsibility focuses on that very date. In the roadmap, the company has set ten goals to be achieved by 2029. ...
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News briefsSIA joins A New Earth Project to address packaging issues in snowsports
Snowsports Industries America (SIA) – the trade association of the winter outdoor industry – has joined A New Earth Project. The coalition of outdoor enthusiasts, brands and environmentally conscious packaging suppliers was founded in April 2022 as an initiative of Atlantic Packaging. The partnership aims to find and scale sustainable ...
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News briefsSmith promotes Rob Retzlaff to global VP of sales
Source: Smith The U.S. goggle and helmets brand Smith has promoted its long-term employee Rob Retzlaff to global vice president of sales. Retzlaff has been with the company since 1999, holding such positions as Canadian marketing manager and national sales manager for Canada. In 2008, Retzlaff was ...
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News briefsConfirmation of Shops 1st Try
After two cancelations due to Covid-19, the organizing company munchie Konsilium is confident that Shops 1st Try can take place. According to Boardsportsource, there will be more information in around two weeks. The snowboard test event exclusively held for European Snowboard retailers will take place in Alpbachtal in Austria ...
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News briefsVölkl contracts new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefsTNF appoints new CMO and chief product and merchandising officer
VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. Bambuck brings in a 20-year background in global and integrated marketing strategy across several brands, including Everlane, Nike ...
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News briefsEddie Bauer to roll out in Japan with Itochu partnership
Authentic Brands Group (ABG) and Itochu, a Japan-based trading company that specializes in textiles, machinery, food and energy, have announced a partnership to grow ABG’s outdoor brand Eddie Bauer in Japan. To facilitate this, Itochu will partner with Mizujin, a fashion wholesale and retail company, to design, manufacture and distribute ...
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News briefs
The GORE-TEX brand kicks off new brand campaign, introducing new claim
The GORE-TEX brand is launching a new brand campaign under the motto “Our work is never done” this fall, celebrating the 40-year anniversary of its textile Gore-Tex membrane technologies and promising an innovation-loaded future for its apparel and footwear product categories. For the kick-off video that is online on digital ...
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News briefsSupport for Bradshaw-Taylor’s sales in Germany
Katharina Bieseke Katharina Bieseke joins the sales team for Bradshaw-Taylor’s brands Sherpa Adventure Gear, Artilect, Tentree and Le Chameau in Germany. In consultation with European sales director Wolfgang Jahn and sales manager Sven Kreitner, she is responsible for the retail partners in the brick-and-mortar and online segments. ...
