All Snowsports articles – Page 21
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News briefsHead is celebrating 75 years of excellence in women’s sports
The ski brand celebrates three quarters of a century of supporting female athletes in skiing andsnowboarding.
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News briefsVaude expands franchise network with store in Traunstein
With the new store in Traunstein, the brand is bringing sustainable outdoor equipment and environmentally conscious retail practices to the Chiemgau region in Germany.
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News briefsNorrøna and Recouture present upcycled fashion collection in NYC
The well-known outdoor brand and the design start-up – both from Norway – are redefining fashion with a limited upcycling collection that turns old equipment into unique pieces.
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News briefsBuff returns to profitability in FY24 despite sales decline
The Catalonian brand’s sales declined by 6.7% to €44.6 million, yet the company returned to profitability, thanks to cost reductions and European market resilience.
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ArticleSamsonite reports sales decline in 2024, aims for IPO in the US; Gregory sees slight growth
Samsonite reported a 6.5 percent decline in sales in 2024, but the outdoor division grew, indicating strong demand for high-quality outdoor equipment.
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News briefsWintersteiger is expanding Advaric’s retail software to include global markets
The Austrian company expands its digital retail solutions, bringing Advarics software to the US and Europe.
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News briefsBergans strengthens leadership with two key appointments
The Norwegian brand is successfully completing its restructuring by welcoming a new product director and a new marketing director.
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News briefsArc’teryx supports groundbreaking backcountry snowboard event for women
The RnD snowboard event in BC, supported by the Canadian outdoor company, redefined progress, community and mentoring in backcountry riding for women.
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News briefsSchöffel launches new campaign to promote connectivity with nature
The new campaign, “Bewusstes Rauskommen” (conscious escape), redefines outdoor experiences, focusing on self-discovery, well-being and personal adventure.
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ArticleTecnica Group reports stable financial results in 2024, with Lowa leading growth
Despite a 4% revenue dip, the Italian group reports solid 2024 results, with Lowa driving growth and a strategic push into digital and sustainability.
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ArticleVaude receives “Leader Status” for a tenth consecutive year
The German outdoor brand has once again been recognized for its commitment to fair working conditions, securing the Fair Wear “Leader Status.”
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News briefsLöffler’s ‘Second Life’ initiative extends the lifespan of apparel
The Austrian sportswear manufacturer expands its circular economy efforts with upcycling, recycling and resale programs.
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News briefsBergans supports Dale Oen Academy’s youth expedition
The outdoor brand equips young adventurers for four-day trek from Finse to Geilo in Norway.
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ArticleVF Corp. charts course for growth with renewed brand strategy
VF Corp. unveils an ambitious roadmap for Vans, The North Face and Timberland, aiming for premium positioning, market expansion and stronger brand appeal.
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ArticleS&P: Outlook for Kontoor Brands has turned negative following acquisition of Helly Hansen
S&P Global revises the group’s outlook to negative after the $700m buyout, citing leverage concerns and execution risks.
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ArticleClarus reports Q4 and FY24 results amid heavy impairment charges
Clarus reports a $65.5 million Q4 loss amid heavy impairments but sees growth in its outdoor segment while adventure sales struggle.
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ArticleCanadian Tire unveils ‘True North’ strategy
The sale of Helly Hansen was just the beginning of a new strategy that the Canadian company is pursuing to streamline its portfolio and refocus on its core retail business.
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ArticleRapala VMC makes progress stabilizing business in FY24
As the Finnish group prepares for a CEO transition, it reports mixed FY24 results, citing progress in efficiency and brand positioning.
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ArticleKMD Brands names Brent Scrimshaw as new group CEO
The former Nike executive takes the helm of the New Zealand-based group amid financial challenges.
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ArticleFenix Outdoor acquires majority stake in Devold of Norway
The parent of Fjällräven, Hanwag and Tierra is strengthening its portfolio by acquiring 65% of the shares in the Norwegian wool underwear specialist.
