All Snowsports articles – Page 50
-
News briefsSchöffel launches new campaign to promote connectivity with nature
The new campaign, “Bewusstes Rauskommen” (conscious escape), redefines outdoor experiences, focusing on self-discovery, well-being and personal adventure.
-
ArticleTecnica Group reports stable financial results in 2024, with Lowa leading growth
Despite a 4% revenue dip, the Italian group reports solid 2024 results, with Lowa driving growth and a strategic push into digital and sustainability.
-
ArticleVaude receives “Leader Status” for a tenth consecutive year
The German outdoor brand has once again been recognized for its commitment to fair working conditions, securing the Fair Wear “Leader Status.”
-
News briefsLöffler’s ‘Second Life’ initiative extends the lifespan of apparel
The Austrian sportswear manufacturer expands its circular economy efforts with upcycling, recycling and resale programs.
-
News briefsBergans supports Dale Oen Academy’s youth expedition
The outdoor brand equips young adventurers for four-day trek from Finse to Geilo in Norway.
-
ArticleVF Corp. charts course for growth with renewed brand strategy
VF Corp. unveils an ambitious roadmap for Vans, The North Face and Timberland, aiming for premium positioning, market expansion and stronger brand appeal.
-
ArticleS&P: Outlook for Kontoor Brands has turned negative following acquisition of Helly Hansen
S&P Global revises the group’s outlook to negative after the $700m buyout, citing leverage concerns and execution risks.
-
ArticleClarus reports Q4 and FY24 results amid heavy impairment charges
Clarus reports a $65.5 million Q4 loss amid heavy impairments but sees growth in its outdoor segment while adventure sales struggle.
-
ArticleCanadian Tire unveils ‘True North’ strategy
The sale of Helly Hansen was just the beginning of a new strategy that the Canadian company is pursuing to streamline its portfolio and refocus on its core retail business.
-
ArticleRapala VMC makes progress stabilizing business in FY24
As the Finnish group prepares for a CEO transition, it reports mixed FY24 results, citing progress in efficiency and brand positioning.
-
ArticleKMD Brands names Brent Scrimshaw as new group CEO
The former Nike executive takes the helm of the New Zealand-based group amid financial challenges.
-
ArticleFenix Outdoor acquires majority stake in Devold of Norway
The parent of Fjällräven, Hanwag and Tierra is strengthening its portfolio by acquiring 65% of the shares in the Norwegian wool underwear specialist.
-
News briefsNikwax launches PFAS-free hydrophobic down
Nikwax sets new industry standards with the sustainable, water-resistant Direct.Dry Down for outdoor enthusiasts.
-
ArticleMixed results for CoDi’s outdoor business in Q4
Compass Diversified’s outdoor brands saw mixed Q4 results, with Boa and PrimaLoft growing while 5.11 and Velocity Outdoor struggled.
-
News briefseVent Fabrics unveils ultralight, ultra-breathable weather protection
he US-based fabric technology specialist debuts stormburstLT, an ultralight, breathable and windproof laminate designed for high-exertion activities like running and skiing.
-
News briefsOrtovox partners with Cody Townsend
The German company partners with the ski icon to promote avalanche safety, advancing innovative gear for freeride and backcountry skiers.
-
ArticleHollywood set to take Revelyst’s storytelling to new level
The outdoor brand collective partners with the production company Sierra Pictures to integrate its brands into film and TV, unlocking new storytelling and marketing opportunities.
-
News briefsNew Brand Director for Salewa
Nol Gerritse will take up his position in May and bring his global expertise to manage the mountain sports brand under the Oberalp umbrella.
-
News briefsOrtovox appoints new CEO
The German company named Stefan Kohlbauer as CEO, reinforcing its commitment to innovation, sustainability and high-performance mountain gear.
-
ArticleHead presents recyclable ski
The Austrian ski maker has introduced a revolutionary sustainable ski that reduces CO₂ emissions by 26% and allows material reuse up to five times.
