All Snowsports articles – Page 55
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ArticleCrazy undergoes strategic reorientation
Source: Crazy Valeria Colturi Crazy, a brand founded in 1989 by Valeria Colturi, a top Italian cross-country skier, offering mainly products for ski mountaineering, trail running and trekking, has presented a new logo, emphasizing “the union between the quest for technical innovation that has always characterized the ...
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ArticleDynafit to open new headquarters in Kufstein in December
In the Bavarian town of Kiefersfelden on the border with Austria, the Dynafit brand is building its new headquarters, the Dynafit Speed Factory, as reported last year. The futuristic building made of steel and glass will not only be the location for around one hundred employees from December 2023 but ...
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ArticleMips gives positive outlook despite notable sales decline in Q2
Bad and good news can be seen in the preliminary Q2 figures and thus the half-year figures of the “Brain Protection System” (BPS) manufacturer Mips AB: As expected, there is a slump in sales due to the ongoing weakness in demand in the bicycle sector, which is struggling with full ...
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News briefsSalomon to use a mobile wallet marketing strategy
Salomon has a new partner to build on its digital marketing solution. The French sporting brand will now use Captain Wallet by Brevo for mobile wallet marketing. The technology makes it possible to dematerialize marketing content (i.e., convert a paper document into a digital one) in Apple and Google wallets ...
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ArticleRab launches Material Facts on apparel and sleeping bags this fall
Source: Equip Material Facts Announced last year, the Material Facts program from British outdoor company Equip Outdoor Technologies Ltd, owner of Rab and Lowe Alpine, will be available on all Rab clothing and sleeping bags from September 2023 and can be accessed online by scanning a QR ...
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News briefsPatagonia scales up its after-sales repair services
Building on a long-standing tradition of repairing clothing, Patagonia has launched a new phase of its Worn Wear initiative in Europe and launched an online “Repair Portal.” Patagonia’s goal is to increase the number of repairs fourfold to 100,000 per year until 2028. To achieve this goal, the new online ...
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News briefsOberalp Group continues distribution of Fischer in Italy, adds One/Way
After having been the distribution partner of the Austrian ski brand Fischer in Italy since 2012, Oberalp Group now announced that this will continue to be the case for another five years. This includes the entire Fischer range, from alpine to cross-country skis as well as the associated collection of ...
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News briefsLa Sportiva opens long-term pop-up at Au Vieux Campeur in Paris
Italian outdoor brand La Sportiva has opened a long-term pop-up in Paris, in partnership with specialist retail chain Au Vieux Campeur. The dedicated space, dubbed La Sportiva Bivouac, is located at the retailer’s boutique in 42 rue des Ecoles, in Paris’ Latin Quarter. The pop-up will be in place until ...
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News briefsNuyarn manufacturer welcomes Business Development Director for Europe
Source: TMC Ltd Timo Pape TMC Ltd (formerly The Merino Company), the New Zealand owner of Nuyarn spinning technology and manufacturer of the Herculan wool blend (a durable substitute for nylon and other synthetics), has expanded its team with the addition of Timo Pape, an outdoor and ...
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News briefsHaglöfs launches consumer “Shell Guide” this fall
Haglöfs’ new Shell Guide, which will be available on haglofs.com in October 2023, is designed to help outdoor athletes find the right jacket for their activities. Customers can choose from the Shell collection for extreme performance in the mountains to lightweight and versatile shells for the trail and everyday use. ...
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News briefsGarmin and Outdooractive become partners of German Mountain and Ski Guides Association
With Garmin and Outdooractive, the German Mountain and Ski Guides Association (VDBS) welcomes two prominent industry partners to its network and is pleased to be able to offer mountain and ski guides and hiking guides even more benefits in the future. “As a professional association, we create the optimal framework ...
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ArticleMammut expands repair service
Since 1992, the repair service of Swiss mountaineering outfitter Mammut has been ensuring that customers’ products remain in use for even longer. By anchoring reparability in the design process, with new service partners from summer 2023, and with proactive communication, Mammut now wants to encourage even more people to choose ...
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News briefsLongtime CoDi director retires
Compass Diversified Holdings (CoDi), the Connecticut-based owner of several sporting goods brands, including Boa Technology, 5.11, Marucci Sports, PrimaLoft and Velocity Outdoor, announced that C. Sean Day has retired from the company’s Board of Directors effective June 30, 2023, for personal health reasons. Day joined the board in 2006, coinciding ...
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News briefsAMG appoints new managing director
AMG Group, a U.K.-based outdoor outfitter, along with its investor Growth Capital Partners, has announced that Rob Birrell, the company’s Marketing Director, will assume the role of Managing Director and related responsibilities, effective July 3. Over the past twenty years, Birrell has worked in and led several key areas of ...
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ArticleNew Wave Group acquires Tenson
New Wave Group, the Swedish parent company of Craft, Seger, Auclair, Derby of Sweden, D.A.D. Sportswear and a total of nearly fifty brands in business, sports and leisure, gifts and home textiles, has acquired 100 percent of the shares in outdoor and lifestyle brand Tenson AB. Tenson, also from Sweden, ...
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News briefsIs TSG looking to divest Backcountry.com?
TSG Consumer Partners, a private equity firm based in San Francisco, California, is considering options for Backcountry, including a sale of the online outdoor gear and ski apparel retailer, according to Bloomberg News. Backcountry was founded in 1996 in a garage in Park City, Utah. The company sells gear for ...
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News briefsLuhta's parent's sales increase 25% in 2022
Luhta Sportswear Company, the parent of the Luhta, Icepeak, Rukka and Dachstein brands, reported a €10.3 million profit in 2022, up from €2.35 million a year earlier, as total revenues increased by 25 percent to €245 million from $196 million. During the year, the Finnish group returned to a normal ...
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OpinionThe mountain and the metaverse – Synergy or contradiction?
Following our interview with Christoph Engl, the CEO of Oberalp, conducted at the 5th Oberalp Summit, we present a follow-up article by sportswear expert Alexa Dehmel, who looks at the event on the topic of “Metaverse” from a designer’s perspective.
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ArticleUS Outdoor Participation Trends Report released, Vista Outdoor feeling bullish
Vista Outdoor, parent company of 41 brands , including outdoor and bike suppliers Camelbak, Camp Chef, Giro, Bell and Fox Racing, is celebrating the results of the Outdoor Industry Association’s (OIA) 2023 Outdoor Participation Trends Report. The 72-page report, released to all OIA members, shows that the number of outdoor ...
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News briefsNaturkompaniet acquires Norwegian online store and brick-and-mortar stores
Naturkompaniet AS and Exist Internet AS announced that Naturkompaniet is acquiring 100 percent of the shares in Exist Internet AS, Fjellshop AS and Fjellshop Tromsø AS. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position as a leading player in the outdoor industry in ...
