All Specialized articles
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News briefsSpecialized Germany bolsters marketing and finance management
Following the official opening of the “only mono-brand store in Germany Specialized operates itself” on Sept. 23 in Munich, Market Leader Germanic Markets Michael Richter has welcomed two new employees to the management of Specialized Germany GmbH. Both will report directly to Richter. While brand and marketing specialist Christian Lutz ...
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News briefsSpecialized opens new bike store in Munich
Source: Specialized Back with a big bike store in the Bavarian metropolis: US bicycle outfitter Specialized After the long-time Specialized Concept Store Munich operator Alpha Bikes showed the American bike maker the red card (after 24 years, Alpha Bikes was not happy about the distribution change of ...
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News briefsCanyon appoints general manager for Asia
Source: Canyon Hideki Mochizuki German DTC bicycle supplier Canyon Bicycles GmbH has announced that Hideki “Mochi-san” Mochizuki, a veteran of the bicycle industry, has joined the company as general manager for the Asia Pacific region. He will join Canyon’s executive leadership team and will be responsible for ...
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News briefsSpecialized gets rid of 8 percent of its global workforce
Specialized CEO Scott Maguire officially announced on Jan. 11 that the company has laid off 8 percent of its employees worldwide. According to the U.S. bicycle company, the downsizing of the team is rooted in the global economy, which is changing faster than anticipated, and in rapid changes within cycling. ...
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News briefsSpecialized acquires S’Escapada stores in Mallorca
Specialized has acquired the three S’Escapada bicycle stores in Palma de Mallorca, CMD Sport reported. The financial details of the transaction have not been disclosed. Following this acquisition, Specialized now has a total of 20 stores in Spain. In February 2021, Specialized signed a sponsoring agreement with the football team ...
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News briefsAdvisor to Specialized takes charge of its marketing
Specialized has hired David Schriber to be its chief marketing officer. Schriber has been working with the components company as an advisor and has been, in the words of CEO Scott Maguire, a “friend of our brand for over a decade.” Schriber had been the chief marketing and revenue officer ...
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News briefsSpecialized acquires U.K. retail chain Rutland Cycling
Specialized has taken over Rutland Cycling, an independent cycle retailer in the U.K. Founded in 1981, Rutland currently has 12 stores in operation. Big Growth Fund, the London-based investment firm that became the largest shareholder in the company in March 2014, will be completely exiting the business. Simon Homer, managing ...
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News briefsSpecialized to establish European innovation center in Germany
Specialized has announced the merger with Denk Engineering, an independent design office in the cycling industry from Freiburg, Germany. “This merge is an important part of a larger strategy to develop our European Innovation Hub,” Scott Maguire, CEO of Specialized, said. “We will build a new state-of-the-art innovation center facility ...
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ArticleMunich bike retailer Alpha Bikes parts ways with Specialized, opens Giant flagship
Since founding Alpha Bikes in 1992, owners and CEOs Gerhard Wagner and Daniel Castro have worked hard to create an indispensable bike community in the German city of Munich. When they teamed up with Specialized in 2008, they even gave up their own brand. That was the year they opened ...
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News briefsSpecialized appoints Armin Landgraf as chief of worldwide markets
Source: Specialized Armin Landgraf Following the hiring of former Dyson COO Scott Maguire in March and presenting him as his successor as CEO, Specialized Bicycle Components Inc. founder Mike Sinyard (now „chief rider advocate“) has hired industry expert Armin Landgraf as chief of worldwide markets. Landgraf will ...
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News briefsFormer Dyson COO is Specialized Bicycles’ new CEO
Source: Specialized Scott Maguire, Specialized’s new CEO California-based mountain bike brand Specialized Bicycle Components Inc. has appointed industry newcomer Scott Maguire as the company’s new CEO. Forty-eight years after he started the company, founder and CEO Mike Sinyard is calling himself “chief rider advocate.“ As a visionary ...
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News briefsThe Caliswede way: Specialized and Fjällräven launch “The Great Nearby” campaign
California-based bike brand Specialized and Swedish outdoor label Fjällräven have teamed up to launch “The Great Nearby” campaign, an exchange of ideas and culture that combines Fjällräven’s expertise in sustainable, timeless and functional outdoor gear with one of Specialized’s main goals of improving the planet by making high-performance, durable gear. ...
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News briefs
Major burglary at Specialized headquarters
The headquarters of Specialized Bicycle Components in Morgan Hill, California, was hit by a daytime break-in and robbery on Sunday, Dec. 13. According to reports in The Mercury News , the thieves stole 18 high-value bicycles worth more than $160,000 in total. Police officers were called at about ...
