All Stadium articles
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OpinionOpinion: The short vs. long-term perspective of retail recovery
Guest Article by Magnus Ohlsson The pandemic has led consumers to shift interests and behavior for now, but not necessarily forever. This also means that short-term gains and losses should not be translated into an everlasting future. It is important to take into the equation the brand performance of ...
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ArticleIntersport and Stadium are closing stores in Sweden
The Swedish Intersport banner has decided to close at least ten of its 130 stores, fewer than originally expected, as some landlords have accepted more flexible rental terms. Other stores may have to be shut down, depending on ongoing negotiations with their landlords. Intersport Sverige filed on ...
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News briefsStadium opens outlet store in Varberg
Stadium , Sweden’s largest sports and sports fashion chain, is opening a Stadium Outlet in the Lugnetrondellen shopping center in Varberg in September 2020. The new outlet is the chain’s first store in Varberg, a coastal town 80 km south of Gothenburg. The lease covers an area of ...
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ArticleStadium starts second-hand online store, rents outdoor gear
Stadium , the largest sports retail chain in Sweden with a strong presence in Finland, revealed its partnership with eBay (operated in Sweden by eBay’s subsidiary Tradera ) to launch a second-hand online shop for sports and outdoor products as a new business segment. Like most others, Stadium ...
