All Switzerland articles
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News briefsOdlo kicks off new collab with POW Switzerland
The Swiss outdoor apparel brand teams up with POW Switzerland and photographer Filip Zuan for a limited collection promoting climate action.
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News briefsBosch eMTB Challenge 2025 adds pro category and new locations
The electric mountain bike event series returns this year with a new category, a Girona venue and fresh partnerships.
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News briefsVF Corp. plans layoffs in EMEA as turnaround efforts continue
The company plans layoffs at its EMEA headquarters in Stabio, Switzerland, as part of its Reinvent strategy, which will impact The North Face, Vans and Timberland.
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News briefsBächli Bergsport becomes new retailer for OrganoTex
The Swedish waterproofing brand OrganoTex expands into Switzerland with a partnership with Bächli Bergsport.
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News briefsBig Agnes hires German PR agency to grow internationally
The outdoor brand from Colorado partners with 138 Alternatives to expand its presence in Germany, Austria and Switzerland.
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ArticleNew GM for Elan Central Europe
As the new General Manager for Central Europe, Bernhard Leichtfriedis tasked with expanding the presence of the Slovenian ski brand in Germany, Austria and Switzerland.
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ArticleSchoeller to close Swiss production facility due to rising costs
Due to economic pressure, the Swiss textile manufacturer will reportedly close its site in Sevelen, affecting several employees as production is moved abroad.
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News briefsNorrøna opens first concept store in Zurich
The Norwegian brand expands into Switzerland with a store in Zurich’s city center.
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News briefsNorrøna to open store in Zurich in November
The first Zurich store, the Norwegian brand is strengthening its presence in Central Europe.
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ArticleEFTA and India sign trade and economic partnership agreement
On March 10, the European Free Trade Association (EFTA) countries – Iceland, Liechtenstein, Norway and Switzerland – and India signed a Trade and Economic Partnership Agreement (TEPA). The landmark agreement between India and EFTA will bring significant economic benefits, such as better integrated and more resilient supply chains, new opportunities ...
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News briefsBMC tests short-time work during weak market conditions
Several brands from Central Europe have been struggling after the pandemic. BMC is the latest, as the Swiss bicycle market is also facing hard times. Due to the drop in demand, the company has applied to the Canton of Solothurn’s office for economic and labor affairs for short-time work as ...
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News briefsSimplon expands presence in Switzerland
Austrian bicycle manufacturer Simplon is focusing more on Switzerland in 2024, thereby emphasizing the importance of the Swiss market. The aim is to position the product portfolio even more comprehensively in the country and improve customer service. With this in mind, the company has enlisted Sideshore AG, based in Wolfhausen ...
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News briefsNegele to handle POC’s sales in Switzerland
Source: POC Jessica Negele Jessica Negele, previously head of sales activities in Germany, has additionally taken over the position of Country Manager Switzerland for POC, the Swedish manufacturer of ski and cycling helmets, goggles, protection and apparel, on Jan. 1. She has been with the company since ...
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ArticleAll of Switzerland covered by Recco SAR helicopter detector system
Recco reports that four SAR helicopter detectors are now in operation throughout Switzerland at sites in Zermatt, Sion, Samedan and Lauterbrunnen. The last two detectors were put into operation earlier this year. The Recco SAR helicopter detector in Samedan is operated by HeliBernina, while the one in Lauterbrunnen is operated ...
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News briefsNew distribution partner for carbon bike specialist C.B.T. Italia in Switzerland, Germany
C.B.T. Italia has announced a collaboration with Lucerne, Switzerland-based Kumach GmbH, which will distribute the Italian bike brand in Germany and Switzerland. C.B.T. Italia (short for “Costruzione Biciclette Tardivo”) is a family-owned company with a 70-year history that started making race bike frames and has evolved in recent decades to ...
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News briefsSecond 2nd Peak secondhand outdoor store to open in Bern
On May 6, 2023, the second 2nd Peak will open at Amthausgässchen 3 in the old town of Bern, Switzerland. The centerpiece of the building – according to a post on the store’s website – is a beautifully curved staircase with Ticino terrazzo that connects the six rooms spread across ...
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News briefsVF Corp. plans to expand its EMEA headquarters in Switzerland
VF Corp. is planning to expand its EMEA headquarters in Stabio, Switzerland. The VF Campus currently consists of four buildings measuring 20,000 sqm, which host over 1,100 employees working in design and product development, a fabric testing lab and showrooms dedicated to the group’s brands. VF is the parent company ...
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News briefsNorrøna opens permanent store at Switzerland's Landquart Outlet
On Nov. 11, 2022, the Norrøna store will reopen its doors at the Landquart Fashion Outlet in Switzerland. After several years of a pop-up concept, the decision is now made after great success to a more long-term project of at least five years in the outlet. As a focal point ...
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News briefsVaude opens outlet store in Switzerland
Source: Vaude Vaude outlet store manager Roberto Stuber with his team On Aug. 23, Switzerland’s first Vaude outlet store opened at the Landquart Fashion Outlet, a shopping center with more than 160 designer, sports, outdoor and lifestyle brands. The new outlet store offers functional and sustainable products ...
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News briefsBike theft in Switzerland: Claim costs at record level
AXA Versicherungen AG has released statistics on bike thefts in Switzerland. Over the last five years, the number of stolen bikes has remained more or less the same – except in 2020, when there was a slight Covid pandemic-related decrease, but this was no longer noticeable by 2021. Over the ...
