Sympatex, the German specialty supplier of water protection solutions, is working hard on re-positioning the brand in the premium sector. While Sympatex used to have a downmarket image, the major focus of the brand for the next two years is to establish itself by teaming up with major brands in the technical apparel and footwear business. New partners are for example Lundhags, Billabong, Maloja, GoLite, Protective, and Kolumb, the Chinese brand. These new customers add to Sympatex’ portfolio of well-known brands such as Helsport, X-Bionic, Gonso, Emporio Armani, Cross, Zimtstern, Allsport, and Maier Sports.