FINANCIAL RESULTS
+++ Bike24 has raised its 2025 revenue forecast to €248–261 million while confirming its adjusted Ebitda outlook of €7.0–12.1 million +++
EXECUTIVE CHANGES
+++ The Lycra Company has hired Khuyen Busin as Senior Strategic Account Manager, Brand & Retail for France and Benelux
+++ Benedikt Schuster, the youngest son of the founding family, has joined Munich-based Sporthaus Schuster as Team Lead for Procurement Planning, marking the entry of the fourth generation into the family business
+++ Infinited Fiber Company has announced that co-founder and CEO Petri Alava is stepping down from his role, and will continue as Senior Advisor through the end of November, with Chief Operating Officer Sahil Kaushik serving as acting CEO from June 1, 2025
+++ VF Corp. has named longtime employee Michael E. Phillips as its new Vice President and Chief Accounting Officer, effective June 1, following the retirement of Bryan H. McNeill
+++ Revel Bikes has appointed original designer Mike Giese as Director of Product Development and Creative Director following the brand’s recent reacquisition by founder Adam Miller +++
E-COMMERCE AND DTC
+++ Amazon has launched its budget-focused shopping portal “Haul” in Germany, offering low-cost fashion, homeware and lifestyle items shipped directly from China in response to rising competition from platforms like Temu +++
LEGAL
+++ A Skechers investor group is suing the company and top executives, alleging they violated federal securities law by failing to file required disclosures in its $9.4 billion go-private deal with 3G Capital +++
TRADE SHOWS & EVENTS
+++ Revelyst, Shimano and the Southern Californian City of Irvine are partnering to host the inaugural Irvine Mobility Summit on June 4–6 to promote sustainable, bike-friendly transportation in Orange County
+++ The French commune of Embrun, in the Hautes-Alpes department, will host on June 6-9, 2025, the 11th edition of the Outdoor Mix Festival, a combination of outdoor sports and live music events +++
MARKETING
+++ French outdoor and ski brand Rossignol has partnered with Panorama Mountain Resort in British Columbia, Canada, to launch a new trail running event, The WILDness, from June 27–29, 2025
+++ Spartan Race and Tough Mudder have named Zenni Optical their exclusive eyewear partner through 2027, launching a co-branded performance eyewear line for US events
+++ Altra has launched its “Experience a New High” campaign alongside a new Experience Collection of road and trail running shoes, highlighting the mental and physical benefits of movement
+++ Katadyn Group has named Man Eats Wild host and survival expert Mario Kalpou as brand ambassador for its hydration, nutrition and cooking gear brands +++
PRODUCT
+++ Sea to Summit has launched its new Ether Light XR and XR Pro sleeping mats, offering ultralight, high-insulation performance for year-round backcountry adventures
+++ Interactive fitness platform Kinomap has launched “Outdoor Activities,” a new feature that allows users to track real-world workouts (running, walking and cycling) using their smartphone’s GPS capabilities
+++ POC has launched a limited-edition Team Amani collection, including a new helmet and vest designed with the team, to celebrate their spirit and support their participation in Kenya’s Migration gravel race +++
RETAIL
+++ Decathlon has partnered with Bambuser to expand its Visio Store video consultation service across ten product categories in France, enhancing personalized customer support for technical sporting goods
+++ Berghaus is sponsoring the Independent Retailer of the Year Awards at the 2025 Outdoor Trade Show to recognize and support specialist outdoor retailers
+++ Paka has expanded into US outdoor retail by partnering with seven regional sales agencies, bringing its alpaca fiber apparel to stores nationwide starting this fall
+++ US retailer Academy Sports + Outdoors is expanding its US footprint in Q2 2025 with three new store openings in Florida, Virginia and West Virginia, supporting its goal to launch 20–25 new locations this fiscal year +++
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