All The Woolmark Company articles
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News briefsWoolmark launches global ‘Return to Real’ campaign
Woolmark’s new global campaign highlights Merino wool’s natural performance, targeting consumers in China and key European markets.
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News briefsAWI appoints Bryan Fry as CEO
Former Pernod Ricard Winemakers CEO Bryan Fry takes over leadership of Australian Wool Innovation.
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OpinionNatural Fibres Connect: A new thinking towards calculating the carbon impact of fibres
Leaders in natural fiber production gathered in Edinburgh to explore EU policy, rangeland stewardship and biogenic carbon, shaping the future of sustainable textiles.
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News briefsWoolmark: Wool outperforms synthetics in athletic wear
A new four-year study finds natural wool offers clear thermal and moisture-regulation benefits for athletes engaged in stop-and-go sports.
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News briefsWoolmark launches certification for recycled wool
The Woolmark Certification Program now includes a Recycled Wool specification focusing on pre-consumer and post-consumer wool products reclaimed and processed into new yarn, knit or woven fabrics, apparel or footwear. Recycled Wool is a sub-brand of the Woolmark logo launched under a new RW-1 Specification. It indicates that a product ...
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News briefsEvent in Milan celebrates textile supply chain
Both the Südwolle Group and The Woolmark Company, as well as Santoni will be taking part in a supply chain exhibition during the Milan Week of Design. “The Elephant in the Room” exhibition and experience grants access to and shows the various steps involved in the textile supply chain, from ...
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News briefsThe Woolmark Company and Circle Sportswear present eco-designed merino running shoe
The Woolmark Company has teamed up with French-based Circle Sportswear to unveil the sportswear brand’s first pair of merino wool running shoes, made entirely in Europe from biodegradable and 100 percent recyclable materials: The SuperNatural Runner. The upper of the shoe is made from 65 percent Australian Merino wool, the ...
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News briefsHoudini launches new circular collection developed with Woolmark, Tencel and Südwolle
The Swedish brand Houdini has announced the launch of a new sub-collection within its range, designed for circularity. Called The New Naturals, the collection offers products from base to shell layers. Its fabrics are all made from bio-based fibers, developed by Houdini in partnership with Lenzing (which is contributing its ...
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News briefsWoolmark launches online sourcing guide
The Woolmark Company has launched the first edition of The Wool Lab Digital, a new online platform for its fabric and yarn sourcing guide for use by suppliers as a digital showcase and by buyers as a key sourcing service. The release of the digital tool coincides with the 10th ...
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News briefs
Woolmark: Merino doesn't cause microplastic pollution
The Woolmark Company has published new research showing that Merino wool does not contribute to ocean pollution. As explained in the study, entitled “Microfibre Pollution and the Marine Biodegradation of Wool,” untreated and machine-washable fibers biodegrade in marine environments, whereas synthetic fibers do not. For the purposes of the study, ...
