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News briefsHunter introduces slippers and sandals with algae
Hunter, one of the bigger players in the rubber boots market, has introduced a capsule of summer slippers and sandals made from blown EVA and a share of a new material made with algae that are harvested by cleaning up waterways. The colorful “Bloom” line consists of a sandal and ...
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ArticleKantar Media Reactions study 2021 sees local advertising strong besides digital channels
Research and consulting agency Kantar has just released its Media Reactions 2021 study, informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers worldwide. The report gives some interesting insight into the changes in the media landscape reflected by the popularity ...
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ArticleBig business on social media:
Where digital natives shopThe plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...
