Arc'teryx, Hoka One One, Danner, Diemme, Filson, Goldwin, Mountain Research, Reda, Slam, Teva and Woolrich will be among the 30-odd brands participating in I Go Out, a new forest-inspired section of the Pitti Uomo fair in Florence that will explore the urban outdoor concept, combining style, performance and sustainability at the show's 94th edition on June 12-15. Pitti Uomo, which is leading menswear trade show in Europe, already hosted some of these brands in its sports lifestyle section. It is becoming more lifestyle-oriented in other ways.