The European Outdoor Summit 2024 (EOS), set to take place on Sept. 18-19 in Cambridge, UK, promises to be a landmark event for the outdoor industry, featuring a panel discussion on the rapidly evolving topic of recommerce. This year’s summit, organized by the European Outdoor Group (EOG) in partnership with the Outdoor Industries Association (OIA), will delve into how brands can leverage recommerce strategies to enhance their success in the growing resale market.
The panel, titled “Driving Brand Success through Recommerce: Innovative Streams to Unlock Value in Resale,” will feature leading industry figures, including Jemma Tadd, Head of Fashion at eBay UK, Matt Hanrahan, co-founder of Reskinned, and Jad Radolec from Certilogo. This session is expected to provide valuable insights into how outdoor brands can tap into the booming recommerce market, which is increasingly recognized as a critical component of sustainable business practices.
The speakers and their contributions
Tadd has been a transformative figure at eBay UK, where she has spearheaded efforts to expand the fashion category. Under her leadership, eBay has seen significant growth driven by innovative partnerships and a strong focus on customer-centric strategies. Tadd’s expertise in managing large-scale e-commerce platforms and her deep understanding of consumer behavior in the digital marketplace make her a valuable contributor to the discussion on recommerce. Her inclusion in Vogue’s Top 25 Most Influential Women underscores her influence and leadership in the fashion industry.
Hanrahan, co-founder of Reskinned, brings a wealth of experience in consumer marketing and innovative technology development. Reskinned is at the forefront of creating sustainable solutions for the clothing industry by extending the lifecycle of garments through recommerce. Hanrahan’s passion for sustainability and his commitment to developing circular textile systems have positioned Reskinned as a leader in the recommerce space, offering brands and consumers practical ways to reduce waste and promote environmentally friendly practices.
Radolec, partnerships lead at Certilogo, adds a strategic perspective to the panel. Certilogo is a leading international platform for product authentication and connected product technology, particularly in the fashion and luxury sectors. Radolec’s experience in forging strategic partnerships and driving digital transformation will provide attendees with insights into how technology can enhance the recommerce experience, ensuring authenticity and building consumer trust in resale markets.
Recommerce and the Outdoor Industry
Recommerce, or the resale of previously owned products, has gained significant traction in recent years as consumers become more environmentally conscious and seek sustainable alternatives to traditional retail. The outdoor industry, with its focus on durable, high-quality products, is particularly well-suited to recommerce. By embracing recommerce, outdoor brands can not only reduce their environmental impact but also open new revenue streams and strengthen customer loyalty.
The panel discussion at EOS 2024 will explore these themes, offering practical advice on how outdoor brands can implement successful recommerce strategies. Topics will likely include the integration of recommerce into existing business models, the role of technology in supporting resale efforts, and the potential challenges and opportunities of entering the recommerce market.
European Outdoor Summit
Since its inception in 2014, the European Outdoor Summit has become a pivotal event for the outdoor industry, bringing together senior executives from across Europe to discuss the key issues facing the sector. Sponsored by major industry players such as Gore-Tex and YKK, EOS provides a platform for high-level business collaboration, knowledge sharing, and networking.
This year’s summit, hosted at the historic Cambridge Union Society, is expected to attract a diverse range of participants, including industry leaders, innovators, and academics. The event’s program is packed with a mix of keynote speeches, panel discussions, and interactive sessions designed to tackle the big issues facing the outdoor sector.
In addition to the recommerce panel, the summit will feature contributions from experts within the outdoor industry and thought leaders from the University of Cambridge Judge Business School. These sessions will cover various topics, from sustainability and digital transformation to consumer behavior and market trends.
Logistics and registration
Tickets for EOS 2024 are now available, with prices set at £685+VAT for EOG or OIA members and £769+VAT for other delegates. Discounts are available for group bookings of three or more tickets. Delegates are encouraged to book early, as accommodation options are limited and available on a first-come, first-served basis. The summit organizers are also promoting the use of rail travel to Cambridge, with direct services available from London King’s Cross and Stansted Airport.
For more information on EOS 2024, including the full program and registration details, visit the official European Outdoor Summit website or follow the event on LinkedIn and X.
EOS 2024 is set to be a must-attend event for anyone involved in the outdoor industry, offering valuable insights into the sector’s future and the opportunities presented by emerging trends like recommerce.
