The owners and organizers of Slide, the U.K. trade show for action sports and streetwear retailers, and the Outdoor Trade Show (OTS), the U.K.’s only large-scale outdoor sports and leisure trade show, have announced the creation of a combined winter show that will meet the needs of the snowsports industry and create a platform for outdoor brands to display and showcase their winter ranges. The show will be held Jan. 18-20, 2022, at Telford International Centre, about 40 minutes from Birmingham. 

The show draws on the combined strengths and resources of experts in show organization, management and marketing, with Slide’s organizers, Rare Management, retaining responsibility for overall sales and organization, while MCS PR & Events, organizers of OTS, will lead PR, communications and sales support. Inquiries about booking exhibitor space can be directed to Rare Management beginning in June, once the draft floor plan and other details are available.

Andrew Denton, CEO of the Outdoor Industries Association, said, “This partnership between the shows provides a great opportunity to align both market sectors together and offers a great service to the industry.”