All Trail Running articles – Page 12
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News briefsIcebug partners with POW
Swedish outdoor footwear manufacturer Icebug is the latest global partner of Protect Our Winters (POW). Icebug has a longstanding commitment to sustainability, whether it’s switching from petrochemical to algae foam, changing fabric dyeing processes, eliminating air freight or installing solar power in its supply chain factories. Icebug is also a ...
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News briefsMerrell pulls out of OR Snow Show
Footwear News reported that Merrell has decided to withdraw its participation from the Outdoor Retailer Snow Show (Jan. 26-28, Colorado Convention Center, Denver) due to the recent Covid-19 surge in the U.S. The brand will donate the money saved by not participating – about $25,000 – to the Boulder County ...
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News briefsNorda expands global distribution
Norda, a young running shoe brand from Québec, Canada, that last year launched the first seamless trail running shoe made from bio-based Dyneema fiber, announced that it has expanded its global distribution network with partners in key territories starting with the first quarter of 2022. For the Asian market, Norda ...
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News briefsMade to be remade: How Adidas wants to trigger systemic change
Eight months after launching the concept, Adidas has announced the launch of Futurecraft.Footprint, a collaboration with Allbirds on climate-friendly performance footwear. At 2.94 kg CO2e per pair, Adidas describes the Futurecraft.Footprint as a personal best for both brands. The Futurecraft.Footprint is also one of the lightest performance shoes Adidas and ...
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ArticleFashion for Good launches new polyester recycling research project
Innovation platform Fashion for Good, based in Amsterdam, has launched the Full Circle Textiles Project – Polyester with the ambition to validate and scale promising technologies in polyester chemical recycling and to encourage financing and offtake commitments in the apparel industry. The project aims to bring together a consortium of ...
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News briefsSport 2000 launches Running Experts Europe
Sport 2000 has launched a new initiative, called Running Experts Europe, to federate the operators of specialist running shops across Europe, starting with representatives from the Netherlands, Belgium, Switzerland and Germany. In Germany, Switzerland and the Benelux countries, the ANWR Group has bundled the activities of Sport 2000 through a ...
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News briefsDual sports hydration system with built-in antimicrobial protection from Biomaster
Source: Mix Innovations Ltd. M:X® Dual Hydration System Polygiene’s subsidiary Addmaster has collaborated with Scottish company Mix Innovations Ltd. to develop a new hydration system that allows runners, cyclists and hikers to switch between pure water and flavored sports drinks as needed. The M:X® Dual Hydration System’s ...
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News briefsInov-8 donates proceeds of Green Friday campaign
British brand Inov-8 has just donated more than €25,000 to help protect and restore peatlands in the Lake District. The money was raised through a Green Friday campaign called ”For Peat’s Sake.” According to a press release, the sum donated will keep 220 acres (that’s the approximate size of 146 ...
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News briefsCMP opens first HUB superstore
Italian outdoor brand CMP, part of the Fratelli Campagnolo SpA group, officially inaugurated on Dec. 2 its new HUB CMP Sport Concept, a new superstore format “that brings together the best brands in the outdoor world.” The first superstore in Mezzolombardo (Trento) is housed in a six-story building on 1,700 ...
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News briefsItalian luxury brand Zegna launches outdoor and ski capsule
Source: Zegna New Zegna logo Italian luxury brand Zegna has unveiled its latest collection, The Outdoor Capsule, themed “performance apparel and ski gear for big and small outings with elegant style.” The capsule’s exclusive pieces include ski helmets from Zegna and Kask, performance footwear from Zegna and ...
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ArticleExperts discuss different textile recycling options at meeting hosted by The Lycra Company
In the second global panel discussion of a row hosted by The Lycra Company, 28 apparel industry experts have evaluated the pros and cons of mechanical recycling versus chemical recycling and what is needed to make garment recycling a commercial reality. Mechanical recycling can also use materials from outside the ...
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News briefsKilian Jornet to leave Salomon for new project
Kilian Jornet, considered to be one of the greatest trail runners of all time, will be leaving his long-term sponsor Salomon by the end of 2021. Jornet had been part of the Salomon athletes team for the most part of his 21-year-long international career. After more than 15 years of ...
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News briefsOn takes over Spanish sales with new subsidiary
CMD Sport reports that On Running will take control of its business in Spain through its own subsidiary. The Swiss company has officially announced the consensual termination of its business relationship with Siker Sport, the brand’s distributor over the past 7 years. As of Jan. 1, 2022, the business will ...
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News briefs
Instead of Black Friday: Icebug donates to primeval forests
Rather than participate in the Black Friday discount battle, Swedish brand Icebug is once again donating all of its webshop proceeds on Nov. 26 to Naturarvet, a non-profit organization that works to preserve Sweden’s last primeval forests. Last year, about 9 hectares of old-growth forest were preserved in Svartsundets, Uppsala ...
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News briefsOrthoLite launches new sustainable insole technologies
Source: OrthoLite OrthoLite HybridPlus Bio insole Addressing the increasing demand for more sustainable insole solutions from its customers, U.S. brand OrthoLite is putting its plans announced earlier this year into action and is introducing two new sole technologies that elevate the total eco content of the insoles ...
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News briefsAdidas opens first European Terrex flagship store in Munich
In its first Terrex flagship store in Europe, Adidas is implementing for the first time a store design based on more sustainable materials and focusing on environmentally conscious equipment and apparel. The 370-square-meter store is located at Sendlinger Straße 18 in Munich, Germany. The company said that the integration and ...
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News briefsKeen partners with Points of Light to mobilize volunteers
Footwear brand Keen is partnering with Points of Light, a nonpartisan, nonprofit based in Atlanta, Georgia, that inspires and mobilizes people to take action to change the world. In advance of Giving Tuesday, Keen fans will have access to Keen Corps, the world’s largest digital hub for volunteering and community ...
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News briefs
Life Time and Sea Otter Classic unveil new summit event for outdoor and bike executives
Sea Otter Classic and its new owner since August 2021, Life Time Group, have announced a brand new global gathering of outdoor industry executives: the Sea Otter Classic Summit, April 5-7, 2022, in Monterey, California, just prior to the Sea Otter Classic. The Summit is open to a limited number ...
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News briefs
Oeko-Tex partners with brand protection company to track plagiarism
In a move to protect its trademark from infringements, Swiss company Oeko-Tex has entered a partnership with Berlin-based software firm Sentryc that offers an AI-based cloud solution that scans more than 120 international online marketplaces for product piracy and brand abuse. According to Oeko-Tex, thousands of potential misuse cases have ...
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ArticleDespite supply chain challenges, On continues to grow after IPO
In its first quarterly report since its IPO, On Holding reported a sales increase of 67.6 percent to 218.0 million Swiss francs (€206.9m-$234.5m) in the third quarter ended Sept. 30, leading to a growth of 77 percent for the first nine months of 2021. The gross margin expanded by 5.6 ...
