All Trail Running articles – Page 8
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News briefsDynafit becomes first official partner of ITRA
ITRA (International Trail Running Association), considered the world’s leading umbrella organization for the sport of trail running, and Dynafit have announced a collaboration. Since its founding in July 2013, ITRA, based in Lausanne, Switzerland, has been committed to the professionalization and further development of trail running. The safety of competitions, ...
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News briefsLowa premiers new trail running category at ISPO Munich
At ISPO Munich 2022, German shoe brand Lowa will launch its new category All Terrain Running, a compact line of trail running shoes. The shoes are developed at the Lowa headquarters in Jetzendorf in Bavaria but produced in Vietnam, as the EVA midsoles and construction cannot be manufactured in Europe ...
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News briefsFitur launches new sports tourism exhibition space “Fitur sports” at its 2023 show
Fitur, the international tourism fair organized by IFEMA Madrid, has announced the addition of a dedicated extra exhibition space that will focus on sports tourism, one of the fastest-growing tourism products worldwide. The special area is organized in collaboration with AFYDAD, the Spanish association of manufacturers and distributors of sporting ...
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News briefsXero Shoes expands distribution in Europe
Xero Shoes, a U.S. brand of minimalist – or “barefoot” – footwear, has expanded its presence in Europe: EU managing director Dan Dougherty has added the agencies Bisetisport (Switzerland), WNB (Finland) and New Cinema (Israel) to his network. S-Works is responsible for the Spanish market. In Germany, goFree GmbH is ...
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News briefsArc’teryx opens new brand store and ReBird center in Vancouver
Canadian brand Arc’teryx has opened a new brand store in Kitsilano, a trending neighborhood in its hometown of Vancouver. The new 420-sqm Kitsilano location will replace the existing West 4th store that was opened in 2013. The store hosts Vancouver’s first ReBird service center, offering repair and care solutions for ...
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News briefsOboz hires new VP finance
U.S.-based company Oboz Footwear, owned by KMD Brands Limited, the New Zealand-based global outdoor, lifestyle and sports company, has hired Rob Leo as its VP of finance. Leo joins the company from Skullcandy, a provider of headphones, earphones and other devices. “Rob brings a wealth of knowledge, great ideas and ...
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News briefsInov-8 opens first showroom outside the UK
U.K.-based running, hiking and fitness brand Inov-8 has opened the doors to its first showroom in mainland Europe in Annecy, France. Manu Fedon, Inov-8 sales manager for France, said: “The showroom will be a basecamp for all customers, media contacts, friends and family living within the heart of the French ...
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ArticleHoka strides ahead for Deckers in Q2 with record sales
Deckers Brands has posted a strong rise in second-quarter net sales, driven by record revenue growth at its Hoka and Ugg brands. Net sales for the three months to Sept. 30 rose 21 percent year on year to $875.6 million. On a constant currency basis, the increase was 25 percent. ...
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ArticleRugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.
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News briefsNoble Biomaterials enters the bio-based anti-odor treatment market
Source: Noble Biomaterials With Salomon named as one of the launch partners, U.S. company Noble Biomaterials is bringing its new Ionic+ Botanical antimicrobial and anti-odor treatment for fabrics to market, targeting the sports and outdoor as well as the home fashions markets. Other than the company’s existing ...
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News briefsInov-8 launches trail running shoes with nitrogen-infused midsole
Source: Inov-8 New Women’s Trailfly G 280 Inov-8, based in the English Lake District, is launching its first-ever trail running shoes to include the use of nitrogen gas on Oct. 13. The brand says its new nitrogen-infused midsole foam will give runners more underfoot bounce. Wayne Edy, ...
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News briefsRegatta to open second dual-brand store
Regatta will be opening a dual-brand store in Logroño, Spain, on Oct. 7, thanks to a deal with owner of the local Ferrer Sports store, according to CMDsport. A first dual-brand store opened two years ago in Salamanca through a deal with the local owner of an Enforma Deportes store. ...
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News briefsAdidas to sell new breast cancer awareness items
Source: Adidas For Breast Cancer Awareness Month, in October, Adidas will be introducing an extended breast cancer awareness collection, with running, hiking and mountain biking footwear and apparel in the Terrex and Five Ten collections. According to a company release, the collection’s focus on functional outdoor footwear ...
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News briefsSalomon revamps its logo and launches new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
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News briefsApple launches new Watch Ultra
Source: Apple iPhone14 Plus Emergency SOS Along with its new iPhone 14 models, which are now capable of sending emergency calls via satellite (including automated calls after a fall or accident like the Apple Watch before), Apple has unveiled the new adventure-focused Watch Ultra. Still high-priced, the ...
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News briefsOn expands its outdoor range
On is expanding its outdoor footwear range with a new iteration of the Cloudrock Waterproof, a waterproof version of the Cloudvista and a brand new Cloudwander Waterproof model, all of which will be available in September. The Swiss sports performance brand is also presenting a new enhanced version of its ...
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News briefsPuma launches collection of multi-terrain outdoor footwear and apparel
Source: Puma Puma Seasons Puma has announced the launch of a new collection of outdoor footwear and apparel called Seasons. It is a line of performance products made with technical materials and stay-dry features for use on various terrains in all seasons. The collection has its roots ...
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News briefsSilva with new sales manager for Germany, Austria and Poland
Source: Silva Sebastian Daue The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as ...
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News briefsNNormal introduces its first product
NNormal, the outdoor brand launched earlier this year by Kilian Jornet, has introduced the Kjerag, a “max-performance trail running shoe” that is also the first product from the start-up. The Kjerag, named after a 1,100-meter mountain on the west coast of Norway, is a versatile shoe designed “for every runner, ...
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News briefsHoka launches UTMB augmented reality experience
Ahead of the 2022 Ultra Trail du Mont-Blanc (UTMB) in Chamonix (Aug. 26), Hoka has launched an interactive AR experience to immerse supporters in the magic race moments of Mont Blanc. Designed by AR specialist agency Green Room, the series of on-site 360° interviews and location captures ...
