All Trail Running articles – Page 9
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ArticleNorrøna partners with Topsports to enter China
The Norwegian outdoor brand is expanding into Greater China through a new retail and digital partnership with one of the region’s leading sportswear groups.
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ArticleMillet: 'We have stores in Paris, Seoul and Shanghai but deliberately chose not to follow fashion trends'
In this exclusive interview, Romain Millet, CEO of Millet Mountain Group, reveals how the company is embracing a long-term vision rooted in its alpine heritage.
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News briefsStrava adds new tools for summer training
The fitness platform rolls out AI-powered routing and leaderboard updates to enhance exploration, fairness and performance tracking.
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News briefsIcebug to take over Canadian sales operations
The Swedish outdoor footwear brand is reshaping its North American distribution strategy to strengthen direct ties with Canadian customers.
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News briefsWolverine Worldwide renovates global headquarters
The Michigan-based footwear and apparel group has unveiled a newly renovated workspace at its Rockford HQ for its Merrell and Saucony teams.
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News briefsHoka launches new shoe for ultra trail runners
The performance footwear brand introduces the Mafate X, a carbon-plated trail shoe designed for long-distance runners and challenging terrain.
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News briefsSuunto launches running-focused smartwatch
The Finnish sports technology brand debuts a new GPS watch tailored to runners, featuring AI tools and advanced race and recovery functions.
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ArticleLowa appoints trail expert to lead category growth
The German footwear specialist strengthens its trail running segment with a key leadership hire and plans new events and athlete initiatives.
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ArticleMerrell and Saucony drive Wolverine’s Q1 growth
The US performance footwear group regained profitability in Q1, led by strong sales from its trail and running brands and despite tariff-related uncertainty.
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News briefsSuperfeet unveils brand refresh and innovation push
The US-based insole maker known for sports performance announces a bold brand evolution, signaling a renewed focus on innovation and athlete engagement.
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News briefsRossignol appoints former MEC executive as CCO
Adam Ketcheson, a veteran of North American outdoor brands, has been tapped to lead global commercial strategy for the French mountain sports equipment group.
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News briefsBuff enters footwear through collaboration with Veja
The Spanish accessories brand joins forces with the French sneaker label to release a sustainable hiking shoe inspired by outdoor exploration.
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News briefsSkechers to leave Wall Street, goes private in major acquisition deal
The American footwear brand is acquired by 3G Capital in a $9.4 billion deal.
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News briefsRunderwear partners with ITRA to support trail running
The UK-based performance apparel specialist joins the International Trail Running Association to back athletes with technical gear and community support.
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ArticleColumbia withdraws FY2025 outlook due to tariff impacts
The US-based outdoor apparel group pauses its annual forecast as global trade pressures and consumer uncertainty cloud the second half of 2025.
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News briefsCotswold Outdoor Group significantly cut its losses in 2024
The company owns retailer brands Cotswold Outdoor, Runners Need and Snow + Rock.
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News briefsOutdoor & Running Business Days return to Riva
The event for outdoor and run retailers gears up for its 11th edition, combining product previews, networking and test opportunities.
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ArticleGarmin does it again – reports another strong quarter
The Swiss maker of fitness and navigation devices reports strong Q1 growth across key segments and raises its full-year outlook despite trade uncertainty.
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ArticleLowa reports strong results for 2024, plans expansion
The German outdoor footwear manufacturer posted its second-best financial year in 2024, driven by growth in kids, winter and trail running segments.
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News briefsBlack Diamond relaunches #MinimizeYourImpact initiative
The brand calls on the outdoor community to embrace sustainable practices with the relaunch of its #MinimizeYourImpact initiative this spring.
