All Urban Outdoor articles – Page 9
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News briefsJack Wolfskin revises logo and introduces new brand claim in all markets
The German brand Jack Wolfskin has slightly reworked its logo and addresses consumers globally with its new claim, “We live to discover,” starting this winter season. The new positioning has been developed under the brand’s CEO Richard Collier, who has held the position since December 2020. “We are now taking ...
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ArticleNew Terrex campaign celebrates personal goals
Adidas Terrex launched a new marketing campaign called “United by Summits.” Describing a world where personal challenges and summits are valued equally or over climbing hundreds of meters above sea level, the campaign includes social media, ads, videos and a competition where Adidas Terrex invites adventurers (individuals and groups) to ...
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News briefs
Ranra wins Zalando's Sustainability Award
Zalando has announced Ranra as the winner of its fourth Zalando Sustainability Award in partnership with Copenhagen Fashion Week, the largest fashion week in the Nordic region held biannually in January/February and August. The award, which was introduced in February 2021, recognizes strategies that contribute to a more sustainable industry ...
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News briefsVaude CEO von Dewitz appointed as member of governmental SME advisory board
Source: Vaude Antje von Dewitz The German minister for economic affairs and climate, Robert Habeck, has appointed the advisory council for issues relating to small and medium-sized businesses (SMEs) and the liberal professions for the current legislative period. Vaude’s managing director Antje von Dewitz (who has already ...
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ArticleHydro Flask releases sustainability improvements and emissions goals
Hydro Flask has released news on its sustainability efforts. As of spring 2022, the Helen of Troy brand has switched to Forest Stewardship Council (FSC)-certified packaging, including 80-100 percent recycled content, and eliminated single-use plastic packaging for more than 90 percent of the brand’s products. Working with its parent company, ...
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News briefsPeak Performance sustainability report 2021 published
The Amer Sports brand Peak Performance has published its sustainability report 2021. The comprehensive paper highlights the main actions taken during the year and delivers a full list of Tier 1 and 2 suppliers and material info. Besides the successes made, the long-term circularity goals are defined for product longevity, ...
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ArticleColumbia Sportswear releases 2021 ESG report
Just after publishing its FY22 sales and profit outlooks, Columbia Sportswear has released its 2021 environmental, social and governance (ESG) report, highlighting the progress made throughout 2021 in the three pillars of the company’s CSR strategy: empowering people, sustaining places, and responsible practices, with a focus on Columbia’s four primary ...
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News briefsIcebreaker publishes transparency report with a focus on regenerative agriculture
VF Corp. brand Icebreaker, headquartered in Switzerland since 2021, has published its latest transparency report, purposefully choosing earth overshoot day as a release date. The report mainly focuses on the efforts and successes the brand has made in regenerative agriculture, one of the important aspects of product circularity. The information ...
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News briefsAdidas Terrex launches first product with Spinnova
The Adidas Terrex HS1 is the first product to emerge from the partnership with Spinnova Source: Adidas Eight months after Adidas announced its partnership with Finnish textile material company Spinnova, the German brand has unveiled its first product that is integrated into the Adidas Terrex line and ...
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ArticlePyua boosts DTC business with e-com specialist Gute Marken
Gute Marken Online GmbH will further boost the e-commerce business of German outdoor brand Pyua, specializing in sustainability and circular economy. The Pyua online store and the marketplace business will be managed by Munich-based Gute Marken starting in fall 2022. Pyua is thus primarily pursuing growth targets and intends to ...
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ArticleJack Wolfskin acquires Polish distributor, establishes central hub for Eastern European growth
Jack Wolfskin has acquired its 24-year distributor for Poland, FAM Sp.K., strengthening its newly formed company Jack Wolfskin Poland Sp. z o.o., based in Gdynia near Gdansk, to bolster the brand’s presence in the fast-growing Polish market. The subsidiary will also serve as a strategic hub for all of Eastern ...
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News briefsReima launches charity capsule, supports WWF
Source: Reima Launching in mid-July, the Finnish outdoor kidswear specialist Reima’s new capsule charity collection dedicated to the World Wildlife Fund (WWF) is inspired by Finland’s only wild feline – the bobcat. From every item sold, €2 will be donated to the WWF, with a minimum of ...
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News briefsOdlo premiers WeAct kidswear capsule collection made from fabrics leftovers
Odlo is utilizing leftover fabrics from its production for a new upcycling project. Premiering with six styles for children, the WeAct kidswear brings T-Shirts from merino and cotton jerseys, hoodies and sweatpants, and a knitted reversible beanie. This is the first children’s collection made from leftover fabrics by the Swiss ...
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News briefsHoudini's introduces 100% recyclable, renewable, biodegradable SS23 collection
Houdini’s new Spring/Summer 2023 Adventure Inspired Functional Life collection is 100 percent recyclable, renewable, biodegradable and bluesign®-certified. “Adventure Inspired Functional Life is the foundation of the Houdini brand”, Niclas Bornling, Houdini’s head of brand and DTC commented. “Our goal for Spring/Summer 2023 is to create companion pieces that can be ...
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ArticleThe North Face helps drive Q4 revenue rise, but Vans hit by China lockdowns
VF Corp reported a revenue increase of 9 percent to $2.8 billion (€2.65bn) in the fourth quarter of 2022, driven by The North Face (TNF), although sales at Vans were flat during the period. Sales were boosted by a 15 percent increase in the EMEA region and 12 percent in ...
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News briefsGregory sales decline slightly in Q1, impacted by Asia and Europe
Samsonite International reported that Gregory Mountain Products sales declined 4 percent to $15.1 million in Q1 2022 from $15.8 million a year earlier, making it the only Samsonite brand to report a decline in the period. Sales in North America increased 5 percent due to the easing of social distancing ...
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News briefsJack Wolfskin positioned for growth as Callaway lifts group guidance
Callaway Golf raised annual guidance after a strong first quarter, driven by its Topgolf driving range venues, strong performances from its other segments and positive signs from its Jack Wolfskin brand. Revenue for the three months to March 31 rose 59.6 percent to $1.04 billion (€990m). Adjusted Ebitda was up ...
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News briefsNRDC rolls out eliminate PFAS campaign targeting Columbia Sportswear
The U.S.-based activist group Natural Resources Defense Council (NRDC), together with the U.S. PIRG Education Fund, have launched a new campaign urging Columbia Sportswear to eliminate per- and polyfluoroalkyl substances (PFAS) chemicals from their products and supply chain by 2024. The campaign will engage everyday consumers through a petition drive ...
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News briefsIcebreaker promotes Josh Vaughan to general manager EMEA
Source: Icebreaker Josh Vaughan Josh Vaughan, a long-term Icebreaker executive who had been sales director EMEA for the last two years, has been promoted to the position of general manager EMEA for the brand. According to Icebreaker’s parent company, VF Corp, Vaughan will report directly to Jan ...
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News briefsKearney releases circular fashion report 2022, with outdoor brands doing relatively well
Consulting company Kearney has released its Circular Fashion Index 2022. It assessed 150 fashion brands from 20 countries and six categories (luxury, premium and affordable luxury, mass market, fast fashion, sports and outdoor, lingerie and underwear). The methodology includes a score based on seven dimensions that affect ...
