Urban Outdoor – Page 7
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News briefsCyberattack hits The North Face, affecting almost 200,000 customer accounts
As reported by Infosecurity, Techradar, Cybernews and other media outlets, The North Face (TNF) was hit by a large-scale cyberattack that affected the data of 194,905 of the brand’s online customers. Email addresses, passwords and personal information stored in user accounts were hacked. According to a data breach notification obtained ...
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News briefsJack Wolfskin bolsters business in Southern Europe
Source: Jack Wolfskin Massimo Carnelli Massimo Carnelli is the new director of sales for Southern Europe and new markets at Jack Wolfskin. Carnelli has many years of experience as a sales, product and marketing manager. He spent 26 years in management positions, most of them for the ...
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News briefsPeak Performance hires H&M’s global marketing director
As reported by habit.se, Peak Performance has hired Tina Rolén, most recently global marketing director for H&M and previously with Adidas, The North Face, Haglöfs and Mini Rodini, as its new vice president of marketing. The company has also appointed a new chief financial officer, Stefan Bratlie Persson. He joins ...
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News briefsNew outdoor-inspired boot from Adidas Originals and Pharrell Williams
Source: Adidas/Humanrace NMD S1 RYAT Building on the design language of the NMD S1 and the original NMD before it, Adidas Originals and Humanrace, a “feel-good” products company founded by Pharrell Williams, have unveiled the hiking-inspired NMD S1 RYAT boot. According to the companies, the development of ...
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ArticleJack Wolfskin’s parent changes company name
Callaway Golf Company announced plans to change its corporate name to Topgolf Callaway Brands Corp. Following the company’s merger with Topgolf in 2021, “the name change reflects Callaway’s dynamic brand portfolio that has unmatched scale and reach across the full modern golf and active lifestyle ecosystem, including on- and off-course ...
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News briefsMade in Bangladesh Week to premier in November 2022
From Nov. 12 to 18, 2022, Dhaka will host the first “Made in Bangladesh Week” by the Bangladesh Garment Manufacturers and Exporters Association (BGMEA). The event will take place at the same time as the 37th IAF World Fashion Convention. With the implementation of the Made in ...
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News briefsHerschel premiers mentorship project Bank of Creativity
To supply creative minds with resources, supplies and mentorship along their way, Herschel Supply has installed the “Bank of Creativity.” In the former Brooklyn Bank in Brooklyn, New York, established creatives Olivia Rose, Danny Cole and Sophia Wilson provided individual mentorship to 18 up-and-coming creators intending to help them elevate ...
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News briefsDutch connection: Scotch & Soda launches co-branded bikes with Veloretti
Source: Scotch & Soda Scotch & Soda x Veloretti The fashion industry is heavily flirting with the booming urban bike sector – and vice versa. As reported before, the Swiss bike brand Simplon has just ended its pop-up experience at Breuninger in Munich. Fashion brands Drykorn and ...
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News briefsJack Wolfskin revises logo and introduces new brand claim in all markets
The German brand Jack Wolfskin has slightly reworked its logo and addresses consumers globally with its new claim, “We live to discover,” starting this winter season. The new positioning has been developed under the brand’s CEO Richard Collier, who has held the position since December 2020. “We are now taking ...
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ArticleNew Terrex campaign celebrates personal goals
Adidas Terrex launched a new marketing campaign called “United by Summits.” Describing a world where personal challenges and summits are valued equally or over climbing hundreds of meters above sea level, the campaign includes social media, ads, videos and a competition where Adidas Terrex invites adventurers (individuals and groups) to ...
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News briefs
Ranra wins Zalando's Sustainability Award
Zalando has announced Ranra as the winner of its fourth Zalando Sustainability Award in partnership with Copenhagen Fashion Week, the largest fashion week in the Nordic region held biannually in January/February and August. The award, which was introduced in February 2021, recognizes strategies that contribute to a more sustainable industry ...
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News briefsVaude CEO von Dewitz appointed as member of governmental SME advisory board
Source: Vaude Antje von Dewitz The German minister for economic affairs and climate, Robert Habeck, has appointed the advisory council for issues relating to small and medium-sized businesses (SMEs) and the liberal professions for the current legislative period. Vaude’s managing director Antje von Dewitz (who has already ...
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ArticleHydro Flask releases sustainability improvements and emissions goals
Hydro Flask has released news on its sustainability efforts. As of spring 2022, the Helen of Troy brand has switched to Forest Stewardship Council (FSC)-certified packaging, including 80-100 percent recycled content, and eliminated single-use plastic packaging for more than 90 percent of the brand’s products. Working with its parent company, ...
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News briefsPeak Performance sustainability report 2021 published
The Amer Sports brand Peak Performance has published its sustainability report 2021. The comprehensive paper highlights the main actions taken during the year and delivers a full list of Tier 1 and 2 suppliers and material info. Besides the successes made, the long-term circularity goals are defined for product longevity, ...
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ArticleColumbia Sportswear releases 2021 ESG report
Just after publishing its FY22 sales and profit outlooks, Columbia Sportswear has released its 2021 environmental, social and governance (ESG) report, highlighting the progress made throughout 2021 in the three pillars of the company’s CSR strategy: empowering people, sustaining places, and responsible practices, with a focus on Columbia’s four primary ...
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News briefsIcebreaker publishes transparency report with a focus on regenerative agriculture
VF Corp. brand Icebreaker, headquartered in Switzerland since 2021, has published its latest transparency report, purposefully choosing earth overshoot day as a release date. The report mainly focuses on the efforts and successes the brand has made in regenerative agriculture, one of the important aspects of product circularity. The information ...
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News briefsAdidas Terrex launches first product with Spinnova
The Adidas Terrex HS1 is the first product to emerge from the partnership with Spinnova Source: Adidas Eight months after Adidas announced its partnership with Finnish textile material company Spinnova, the German brand has unveiled its first product that is integrated into the Adidas Terrex line and ...
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ArticlePyua boosts DTC business with e-com specialist Gute Marken
Gute Marken Online GmbH will further boost the e-commerce business of German outdoor brand Pyua, specializing in sustainability and circular economy. The Pyua online store and the marketplace business will be managed by Munich-based Gute Marken starting in fall 2022. Pyua is thus primarily pursuing growth targets and intends to ...
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ArticleJack Wolfskin acquires Polish distributor, establishes central hub for Eastern European growth
Jack Wolfskin has acquired its 24-year distributor for Poland, FAM Sp.K., strengthening its newly formed company Jack Wolfskin Poland Sp. z o.o., based in Gdynia near Gdansk, to bolster the brand’s presence in the fast-growing Polish market. The subsidiary will also serve as a strategic hub for all of Eastern ...
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News briefsReima launches charity capsule, supports WWF
Source: Reima Launching in mid-July, the Finnish outdoor kidswear specialist Reima’s new capsule charity collection dedicated to the World Wildlife Fund (WWF) is inspired by Finland’s only wild feline – the bobcat. From every item sold, €2 will be donated to the WWF, with a minimum of ...
