All USA articles – Page 7
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News briefs
American outdoor industry body launches workforce assessment
The Washington, D.C.-based Outdoor Industry Association (OIA), the nonprofit trade body of the outdoor industry in the U.S., and several partner organizations have launched the Outdoor Industry Workforce Assessment. The voluntary survey, open to the leadership and management teams of companies and organizations in the outdoor recreation industry, will gather ...
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News briefs
U.S. snowsports industry pleads for joint climate action
Snowsports Industries America (SIA), the U.S.-based winter industry’s trade association, calls on “every winter outdoor industry business” to join ClimateUnited, SIA’s initiative to unite and empower the winter outdoor industry to lead on climate. In his appeal, SIA’s head of advocacy, Chris Steinkamp, cited the recent Intergovernmental Panel on Climate ...
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News briefs
Carrera launches DTC webshop in the U.S.
Safilo is taking another step towards its digital transformation by launching a new e-commerce platform for its house brand Carrera in the U.S. The launch of the dedicated website, us.carreraworld.com, coincides with the 65th anniversary of the brand. The Carrera direct-to-consumer site is already live and offers an assortment of ...
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ArticleNew legislation in the U.S. could help the environment – and boost e-bike sales
U.S. Senators Brian Schatz (Democrats, Hawaii) and Ed Markey (Democrats, Massachusetts) have introduced the Electric Bicycle Incentive Kickstart for the Environment Act in the U.S. Senate, a bill that would prioritize electric bicycles as a zero-emission mode of transportation by making them more affordable and accessible to all Americans. If ...
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News briefs
Outdoor Industry Association with new executives
The U.S. Outdoor Industry Association (OIA) has named Arlene Charles chief operating officer and Kelly Davis director of research. Charles has served as general manager for Girls Inc. of Columbus and Phenix Russell as well as COO for the YWCA of Greater Atlanta and has more than 30 years of ...
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News briefsU.S. wholesaler QBP adds Benno Bikes to portfolio
U.S. bicycle wholesaler Quality Bicycle Products (QBP) will be the sole domestic distributor for California-based Benno Bikes’ bicycles, parts and accessories, beginning with the 2022 model year. With home market distribution centers in Minnesota, Pennsylvania, Nevada and Colorado, QBP serves a network of more than 5,000 independent bicycle dealers across ...
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ArticleU.S. debut of German-Austrian Nox Cycles
German-Austrian e-bike manufacturer Nox Cycles Austria GmbH, which once emerged from Berlin-based Hawk Bike Sales GmbH, is expanding not only from the DACH region into other EU countries but also toward the Americas. While it has already gained a foothold in South America two years ago through an importer in ...
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News briefs7mesh grows distribution network
Founded by former managers of Canadian outdoor company Arc’teryx, technical bikewear supplier 7mesh Industries Inc. (aka 7mesh Apparel) is not only experiencing strong sales growth but is also expanding internationally with new agencies. In Europe, for example, the Canadians were able to sign up Lyon Equipment Ltd. and Ski a ...
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News briefs
OIA announces board election results
The U.S. Outdoor Industry Association’s (OIA) annual board elections ended May 28 with the election of Toad&Co CMO Sarah Matt and Merrell CMO Janice Tennan as new board members. They will begin their three-year terms in July. The election also resulted in the re-election of BioLite CEO and co-founder Jonathan ...
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News briefs
U.S. outdoor industry applauds governmental proposal to expand funding for Great American Outdoors Act
U.S. Outdoor Industry Association (OIA) has welcomed the U.S. Departments of Interior and Agriculture’s Fiscal Year 2022 proposal to allocate $2.8 billion in funding for projects authorized in the Great American Outdoors Act, a landmark conservation legislation. OIA applauded the Biden Administration’s continued commitment to outdoor recreation and business and ...
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News briefsComfort for camping newcomers: Outdoorsy invests in Collective Retreats
With the camping travel market booming and the “glamping” theme being promoted by the tourism industry for some time now, Texas-based RV rental company Outdoorsy is entering the luxury camping business. The company, whose offerings are also bookable online for Australians, New Zealanders, Canadians, Britons, Germans, French, Italians and Spaniards, ...
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News briefsGregory introduces plus-size backpacks in partnership with Unlikely Hikers
U.S. backpack specialist Gregory has just unveiled an industry first for the U.S. and Canadian markets with its new Plus Size Collection. The collection comes at a time when more and more people are spending time outdoors as a result of the ongoing pandemic. It addresses size gaps and offers ...
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News briefs
Outdoor Research strengthens its military and tactical segment with new hire
This month, Outdoor Research (OR) hired David Hein as GM of military and tactical. Hein comes to OR from 5.11 Tactical, where he spent 12 years as vice president and GM, among other positions. Prior to that, Hein spent more than a decade at Dickies. OR has been in the ...
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News briefs
Patagonia installs Source water technology in Hawaii store
In an attempt to raise awareness of the global water crisis, Patagonia will use Source Hydropanels to give customers and employees of its Honolulu store premium and sustainably produced drinking water. Using sunlight and air as the only inputs, the Source technology pulls pure, clean and infinitely renewable water vapor ...
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News briefsprAna calls for people to give up eco-unfriendly habits
As part of a three-week campaign, U.S. brand prAna wants to inspire people to rethink their daily lives and identify an environmentally harmful habit they can give up. They are then asked to post their personal pledge with a photo or video on Twitter, Instagram or Facebook using #NotGoingTo and ...
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News briefsWildberries launches in the U.S.
Russia’s largest online retailer, Wildberries, has entered the U.S. market, expanding its presence to 14 countries. The company has been active in increasing its international presence this year, with the launch of its German online store in January and France, Italy and Spain one month later. In 2020, the platform’s ...
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ArticleU.S. companies demand climate action from Biden administration
310 U.S. businesses have signed an open letter demanding that the Biden Administration makes every effort to achieve a 50 percent reduction in emissions by 2030. The open letter was organized by the We Mean Business Coalition, a global coalition of nonprofits working with businesses around the world to take ...
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News briefsSmartwool turns old socks into dog beds; kick-off of new circular strategy in the U.S.
Smartwool, the Denver-based merino wool apparel manufacturer and a brand of VF Corp., has set a strategic goal to make all of its products circular by 2030. The Smartwool Second Cut Project is designed to help create a more circular supply chain that extends the life of raw materials, representing ...
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ArticleGfK survey in the USA sees brand loyalty as payoff for intelligent consumer approach
In a survey of 1,000 U.S. residents, market research institute GfK asked consumers about their brand loyalty and trust in brands and retailers in relation to data security, as well as soft parameters such as CSR and political issues. According to the study, one of the social changes that the ...
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News briefs
Vibram North America undergoes management changes
Italian outsole specialist Vibram has announced several changes to its North American leadership team. It said this is part of its long-term organizational strategy to align the company for growth. Tammy Vrahopoulos, a former Deloitte employee and HR strategy consultant, has been hired as the company’s VP of human resources. ...
