All Outdoor Industry Compass articles in Volume 14, Issue 8 – Page 4
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News briefsLowa presents POS consumer activation concept at Munich Order Center
German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “ Adventure Gallery ” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center ( MOC ). The traveling ...
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News briefs
MAAP and New Era launch cycling cap for hot weather conditions
MAAP , the Australian cycling apparel specialist, has joined forces with headwear maker New Era on a new cycling cap specifically designed for the hottest riding conditions. The Stealth Performance Cap is made of sweat-wicking and highly breathable fabrics. The laser-cut perforations through the center are said to offer ...
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News briefs
Maier Sports' webshop now shows product availability at local stores
With the start of spring, German outdoor brand Maier Sports has updated its website maier-sports.com and included a new function that allows the consumer to choose freely between a web order or buying at a brick-and-mortar retailer. If the user decides to buy at the store, he or ...
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News briefs
REI limits adventure travel to home country
This summer, U.S.-based retail and outdoor services provider REI plans to fully focus its adventure travel efforts on the United States. The Seattle-based cooperative announced it will cancel all international travel after May 21 and issue full refunds to travelers who booked in advance. REI also said the decision ...
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Short stops
Short Stops Week 14, 2021
EXECUTIVE CHANGES +++ To further grow the Red Bull SPECT eyewear brand in the U.K., sales representative Sean Ashby , who has been in the apparel and accessories trade for more than 16 years and worked for various brands such as Dolce Gabbana , Armani, ...
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