All Outdoor Industry Compass articles in Volume 15, Issue 8+9 – Page 2
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ArticleJack Wolfskin’s parent changes company name
Callaway Golf Company announced plans to change its corporate name to Topgolf Callaway Brands Corp. Following the company’s merger with Topgolf in 2021, “the name change reflects Callaway’s dynamic brand portfolio that has unmatched scale and reach across the full modern golf and active lifestyle ecosystem, including on- and off-course ...
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News briefsCake seals three-year partnership with Kolon Automotive for South Korea
Cake, SOG member and Swedish manufacturer of premium light electric motorcycles, announced the closing of a major partnership in South Korea with premium dealer Kolon Automotive, having just signed a three-year contract worth $20 million. The partnership builds on Kolon Automotive’s well-established network covering distribution, sales and branding, working with ...
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News briefsNNormal introduces its first product
NNormal, the outdoor brand launched earlier this year by Kilian Jornet, has introduced the Kjerag, a “max-performance trail running shoe” that is also the first product from the start-up. The Kjerag, named after a 1,100-meter mountain on the west coast of Norway, is a versatile shoe designed “for every runner, ...
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News briefsMade in Bangladesh Week to premier in November 2022
From Nov. 12 to 18, 2022, Dhaka will host the first “Made in Bangladesh Week” by the Bangladesh Garment Manufacturers and Exporters Association (BGMEA). The event will take place at the same time as the 37th IAF World Fashion Convention. With the implementation of the Made in ...
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News briefsHerschel premiers mentorship project Bank of Creativity
To supply creative minds with resources, supplies and mentorship along their way, Herschel Supply has installed the “Bank of Creativity.” In the former Brooklyn Bank in Brooklyn, New York, established creatives Olivia Rose, Danny Cole and Sophia Wilson provided individual mentorship to 18 up-and-coming creators intending to help them elevate ...
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News briefsDutch connection: Scotch & Soda launches co-branded bikes with Veloretti
Source: Scotch & Soda Scotch & Soda x Veloretti The fashion industry is heavily flirting with the booming urban bike sector – and vice versa. As reported before, the Swiss bike brand Simplon has just ended its pop-up experience at Breuninger in Munich. Fashion brands Drykorn and ...
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News briefsRapha Racing implements AI technology for more resilient supply chains
The cycling apparel brand Rapha Racing has entered into a new cooperation with the London-based artificial intelligence (AI) technology provider 7bridges to manage its range of different carriers and service providers globally through an AI platform. Rapha’s arrangement with 7bridges includes the invoicing process as well as automated processes in ...
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News briefsNordic Outdoor opens flagship in London’s Covent Garden
The British outdoor retailer with “Swedish roots,” Nordic Outdoor, announced on its website that it has opened a new store in the heart of London’s Covent Garden. Nordic Outdoor London spans 130 square meters and brings Scandinavian outdoor apparel and gear to the heart of the outdoor retail market in ...
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News briefsDongsung Chemical and UPM join forces for large scale production of biochemicals
In 2020, the German subsidiary of Helsinki-based company UPM announced its entry into the biochemicals business by building a new biorefinery at the former GDR chemical industry hotspot of Leuna, Germany. The original announcement spoke of a €550 million investment, which has been changed to €750 million in the press ...
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News briefsJack Wolfskin revises logo and introduces new brand claim in all markets
The German brand Jack Wolfskin has slightly reworked its logo and addresses consumers globally with its new claim, “We live to discover,” starting this winter season. The new positioning has been developed under the brand’s CEO Richard Collier, who has held the position since December 2020. “We are now taking ...
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ArticleAfter the boom: How e-tailer Bergzeit is dealing with dwindling demand
The last few years have been a successful but difficult time for online retail, especially in the outdoor business. Now, in the face of war, inflation, rising energy costs and the climate crisis, the strong demand of the Covid period is turning directly into a reluctance to buy. It’s not exactly easy to absorb those surges. Nevertheless, Bergzeit, which belongs to the South Tyrolean Sportler AG since 2012, has an appetite for new projects. In June, the retailer launched its first, purpose-built secondhand online store called “Bergzeit Re-Use,” where customers can buy and sell outdoor clothing in good condition. Martin Stolzenberger, co-CEO of Bergzeit, explains the current situation and further goals.
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ArticleBergans puts a spotlight on the need for skilled repair workers
The way to a circular economy is through more and more professional repair services on a larger scale – a topic that was addressed on Bergans’ annual repair tour in Norway. As part of the tour, the Bergans team visited the Sam Eyde secondary school in Arendal, one of the ...
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News briefsRouvy starts the virtual La Vuelta parallel to the real race
The 77th edition of La Vuelta, Spain’s most important cycling race and one of the most important worldwide, started on Aug. 19 from Utrecht, Netherlands. On the same day, Rouvy launched the immersive, digital version of the race. La Vuelta Virtual, available for anyone from home, allows community racers to ...
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News briefsEvans Cycles and Cube to restart their U.K. retail partnership
Evans Cycles, part of Frasers Group, will soon restart its retail partnership in the U.K. with German bike brand Cube. The partnership had been put on pause during the pandemic due to supply chain issues, and is expected to resume later this year. It will see Evans Cycle’s physical and ...
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Short stops
Short Stops Week 34, 2022
CORPORATE AND M&A +++ Clarus, the parent of Black Diamond and Rhino-Rack, among others, has approved the respective requests of two of its largest shareholders, Brown Advisory Incorporated and Greenhouse Funds LLLP, to be permitted to increase each of their respective beneficial ownership to up to an aggregate of 12.5% ...
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News briefsEddie Bauer launches resale program in the U.S.
Arrive, a full-service technology and reverse logistics company based in California, and U.S. outdoor company Eddie Bauer have launched the (Re)Adventure program, offering resale and rental in the U.S. to increase access to the outdoor sector and provide alternative, more sustainable shopping options. (Re)Adventure powered by Arrive allows customers to ...
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ArticleRetirement of SRAM’s long-serving CFO
Source: SRAM Group Mike Herr After 28 years with the SRAM Group, Mike Herr is retiring from his post as CFO at his own request. As his successor, the U.S. bicycle supplier has recruited Heather Bridges to its Chicago headquarters. She joins from global brand leader Halo ...
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ArticleUpdate: European Outdoor Summit 2022
The organizers of the European Outdoor Summit (EOS) on Oct. 6-7 in Annecy have revealed that over 150 senior industry executives have already confirmed their attendance, including C-level representatives of Intersport, Haglöfs, Patagonia, Houdini, Ortovox, Millet, La Sportiva, Lowa, Petzl, Buff, Osprey, Schöffel, The North Face, Icebug, Deuter, Scarpa, Keen, ...
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ArticleNew Terrex campaign celebrates personal goals
Adidas Terrex launched a new marketing campaign called “United by Summits.” Describing a world where personal challenges and summits are valued equally or over climbing hundreds of meters above sea level, the campaign includes social media, ads, videos and a competition where Adidas Terrex invites adventurers (individuals and groups) to ...
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News briefsCirc closes $30 million financing round for new technologies, focuses on polycotton blend recycling
The U.S.-based material technologies company Circ has successfully closed a $30 million funding round in Series B funding, backed by international apparel companies and venture capital firms. The round was led by the Bill Gates-founded Breakthrough Energy Ventures (BEV) with additional investment from new partners, including one of the world’s ...
