All Wildberries articles
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ArticleRussia's mass mobilization fuels demand for sports and outdoor products
The Russian market experienced a boom in demand for sporting and outdoor goods since Sept. 21, when the Russian president declared the first mass mobilization in the country since the second world war. The demand for military ammunition has sharply risen in Russia, and the price of sporting and outdoor ...
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ArticleOutdoor goods in Russia enjoy a rise in popularity, despite skyrocketing prices
Demand for outdoor goods in the Russian online stores has jumped by 100 to 300 percent in the summer of 2022 compared with the same period of the previous year. One of the largest Russian online marketplaces, Sbermegamarket, said that in June-July, it sold 340 percent more goods for outdoor ...
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News briefs
Wildberries installs first branded pickup points outside Russia
Russian e-commerce giant Wildberries has launched pickup points in Belarus, Armenia and Kazakhstan to increase brand awareness in these markets. The company began opening its first branded collection points in Russia in September 2020 and now has over 8,500.
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News briefsWildberries expands to Baltics
Russia’s largest online retailer Wildberries is entering Latvia, Lithuania and Estonia, but the marketplaces are only available in English and Russian. The company also announced that iOS and Android mobile applications would soon be available in the three Baltic countries. Wildberries indicated that international logistics operators deliver orders in the ...
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News briefsWildberries launches in the U.S.
Russia’s largest online retailer, Wildberries , has entered the U.S. market, expanding its presence to 14 countries. The company has been active in increasing its international presence this year, with the launch of its German online store in January and France, Italy and Spain one month later. In 2020, ...
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News briefsWildberries launches in France, Italy and Spain
After rolling out its online store in Germany in January, Russia’s biggest online retailer, Wildberries , has started to operate in France, Italy and Spain, with dedicated sites and mobile apps tailored to the local markets, the company said in a statement. The online retailer that first launched in ...
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News briefs
Wildberries launches German online store
Wildberries , Russia’s biggest online retailer, has just rolled out its online store in Germany . Germany brings the number of markets in which the company operates up to ten. Wildberries began its expansion in Europe in 2020, starting with an online store in Poland. Most recently, it also entered ...
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News briefsRussia's Wildberries now selling in Israel
Russia’s biggest online retailer, Wildberries , has stepped up its international expansion by entering the Israeli market, the company said in a statement. The company will be offering buyers in Israel up to 5 million items from 39,000 brands, including sports products, clothing, toys and household appliances. Purchased items are ...
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News briefsRussian Post now also delivers goods purchased on Wildberries to foreign countries
Russian Post has inked a contract under which the state-owned mail operator will deliver goods purchased on Wildberries ’ online store to customers outside of Russia. In Armenia, Belarus, Kazakhstan and Kyrgyzstan, where Wildberries has strong positions, Russian Post will deliver orders to the post offices of its ...
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News briefsRussian retailers experience a soaring demand for e-bikes and mountain bikes
During the Covid-19 pandemic, the demand for e-bikes in Russia has nearly doubled, while mountain bikes maintained their popularity, Electra Bicycle Company Russia China , the exclusive distributor of Electra bikes in Russia, estimated. ”This year, due to warm weather, the bike season in Russia has begun ...
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News briefs
Wildberries faces sanctions in Ukraine
Ukraine may impose sanctions against Russia’s largest online retailer, Wildberries , according to a proposal by the Ukrainian Minister of Culture and Information Policy, Oleksandr Tkachenko . The recommendation was made after Wildberries announced plans to begin sales in Ukraine. The minister called on the government to consider the ...
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ArticleRussian online retailers report record-breaking outdoor sales
According to the largest online stores, the continuing Covid-19 pandemic spurs on the demand for outdoor goods in Russia. During the past several years, the demand for outdoor goods has always been high during the summer season. However, this year was truly exceptional, said Maria Salnikova , director ...
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ArticleRussian outdoor goods industry resumes operation
Russian outdoor industry companies hit by the Covid-19 pandemic are gradually getting back to business. N1Sport – according to its owner, Alexey Surkin – has not only resumed production but expanded its range, beginning to manufacture athletic apparel for the mass market under the Sterin brand. ...
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ArticleRussian outdoor market on the rise, online booming
The demand for outdoor goods in general in Russia in June is 94 percent higher than at the same time last year, says the Russian online marketplace Avito in a statement. On average, the number of customers looking for travel backpacks, sleeping bags, and similar items is nearly a ...
