All Winter Olympics articles
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News briefsNew report questions sponsor choices in winter sports
A new report by Badvertising has sought to draw attention to the sponsorship of winter sporting events by what it calls “high-carbon” companies, alongside documenting the effects of climate change on the winter sports sector. The report writers use the example of Sweden’s Vasaloppet – the world’s biggest and oldest ...
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News briefsBackcountry launches Shaun White's Whitespace brand
U.S. retailer Backcountry, parent company of German retail specialist Bergfreunde, has teamed up with pro snowboarder Shaun White for his new Whitespace brand of hardgoods and apparel. Backcountry will act as the exclusive retailer for Whitespace and is kicking off the partnership with a limited-edition Whitespace Freestyle Shaun White Pro ...
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News briefsBiden announces diplomatic boycott of Beijing 2022
While the Winter Olympics won’t get really interesting for the outdoor segment until 2026, when ski mountaineering will be part of the Milan and Cortina d’Ampezzo Games for the first time with sprint, individual and mixed-relay events, it’s still worth noting that the U.S. has just announced a diplomatic boycott ...
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News briefsSki mountaineering is a potential Olympic sport
As Diffusion Sport reports, ski mountaineering, or ski touring, may be on its way to the Winter Olympics. Dating back to the early 20th century, the sport combines mountain climbing, on or off skis, with alpine skiing on the way back down. Its governing body is the International Ski Mountaineering ...
