All American Outdoor Brands articles

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    News briefs

    American Outdoor Brands appoints Chief Operating Officer

    5 October 2023

    U.S. holding company American Outdoor Brands (AOB), whose primary brands include makers of firearms for hunting as well as law enforcement equipment products and other outdoor products, announced that Brent Vulgamott, Vice President of Sales, Operations & Analytics, has been appointed to the newly created position of Chief Operating Officer, ...

  • American Outdoor Brands
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    American Outdoor Brands shrinks Q4 loss despite lower sales

    29 June 2023

    American Outdoor Brands reported an operating loss of $4.0 million against a loss of $70.8 million in Q4 ended April 30. Period revenues declined by 8.0 percent to $42.2 million from $45.9 million, but gross margin improved by 130 basis points to 45.2 percent from 43.9 percent. Outdoor lifestyle sales ...

  • American Outdoor Brands
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    American Outdoor Brands reports Q3 loss

    10 March 2023

    American Outdoor Brands suffered a Q3 operating loss of $3.0 million against an operating profit of $4.7 million in the period ended Jan. 31. The net loss was $2.9 million versus a profit of $3.8 million. Gross margin improved 130 basis points to 47.1 percent from 45.8 percent, but net ...

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    American Outdoor Brands sues The Allen Company for patent infringement

    3 February 2023

    American Outdoor Brands (AOB) has announced that it has filed a complaint against The Allen Company, alleging “repeated infringement by Allen of America Outdoor Brands’ patent rights incorporated in the Lead Sled shooting rests; Orange Peel shooting targets; and Ultimate Target Stand through Allen’s sales of the Shottrax and Shot-Rock ...

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    AOB sees sales drop in Q1 but e-commerce shines

    9 September 2022

    American Outdoor Brands (AOB) reported sales of $43.7 million in the first quarter ended July 31, down by 28.1 percent compared to the year earlier. E-commerce revenues jumped by 23.7 percent to $20.5 million, and traditional sales declined by 47.6 percent to $23.1 million amid lower foot traffic in retail ...

  • News briefs

    American Outdoor Brands reports Q4, FY operating losses

    15 July 2022

    American Outdoor Brands (AOB) suffered an operating loss of more than $70.7 million in the fourth quarter ended April 30 as the company completed its first full year as a public company. The net loss was $76,686,00 against a profit of $1,248,000. Final period revenues declined 28.8 percent to $45,893,000 ...

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    Article

    Analysis: Outdoor industry stocks fell more than 21% in Q2

    8 July 2022

    Outdoor industry stocks fared worse in the second quarter than in the first period of 2022, declining an average of 21.18 percent compared to a 17.84 percent sequential drop in the average stock prices of companies primarily involved in the outdoor and bicycle sectors. This time around, our quarterly analysis ...

  • Tima Miroshnichenko on Pexels
    Article

    Outdoor and bike industry stocks fall nearly 18% in Q1

    7 April 2022

    Our quarterly analysis of the outdoor stock market shows a 17.84 percent sequential decline in the average stock prices of 31 public companies primarily involved in the outdoor and bicycle sectors between Jan. 1 and March 31. Broader market conditions weighed on the sector, which had posted stock price increases ...

  • AOB-Logo-3-01-1
    Article

    American Outdoor Brands shifting focus

    11 March 2022

    American Outdoor Brands is adjusting its long-term focus to increase its revenues and product presence in the outdoor lifestyle category while maintaining a foothold in shooting sports. The Columbia, Missouri company, which intends to generate 50 percent or more of its topline in the outdoor lifestyle segment, has agreed to ...

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    Article

    Outdoor company stocks continue to gain ground in Q2

    9 July 2021

    From the first quarter to the second quarter of 2021, the 32 outdoor stocks we track were up 13.82 percent. Neither the bike nor the retail companies had a major impact here, but rather a few of the large groups such as Anta Sports, Vista Outdoor and American Outdoor Brands, ...

  • News briefs

    American Outdoor Brands creates chief marketing officer role

    6 May 2021

    American Outdoor Brands, formerly known as Smith & Wesson Holding Corporation until 2016, has announced that Curtis Smith has been named chief marketing officer, a newly created role in the company. Smith will lead the marketing, brand management, creative, e-commerce, and customer service teams. Smith joined the company as a ...

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    News briefs

    Smith & Wesson spins off American Outdoor

    26 August 2020

    Smith & Wesson, the American manufacturer of firearms, completed the spin-off of its outdoor products and accessories business, American Outdoor Brands, on Aug. 24. As of the following day, American Outdoor is trading on the NASDAQ exchange under a new ticker symbol: AOUT. Each holder of Smith & Wesson common ...

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    Extra charges for Outdoor drive Smith & Wesson into a loss

    19 June 2020

    A $98.7 million goodwill impairment charge for its Outdoor Products & Accessories division, whose spin-off should be completed in August, led the newly named Smith & Wesson to book a net loss of $66.1 million for the fourth quarter ended on April 30, compared with net income of $9.8 million ...

  • News briefs

    American Outdoor Brands prepares spin-off

    29 May 2020

    American Outdoor Brands Corporation will change its name to Smith & Wesson Brands on June 1 as it prepares to focus on firearms, spinning off its business with outdoor products and accessories. The spin-off is set to take place in late summer through a tax-free distribution of shares in a ...

  • Article

    American Outdoor Brands lowers guidance on coronavirus fears

    11 March 2020

    American Outdoor Brands’ shares plunged by 30 percent after it sharply lowered its guidance for the current financial year, owing to the negative effects of the coronavirus outbreak. The parent company of Smith & Wesson and other operations now expects sales to stand between $650 and $660 million, down from ...