All Brunton articles
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SponsoredOutDoor by ISPO 2024 with a more diverse range of exhibitors and products
Explore OutDoor by ISPO with Lena Haushofer. Discover larger spaces and diverse exhibitors at Messe München redefining industry meet-ups.
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ArticleSilva acquires Primus, Fenix Outdoor remains distribution partner for select markets
Swedish outdoor equipment company Silva, which was acquired by equity investor Verdane in 2021 with decisive expansion plans, has acquired 100 percent of the Primus AB shares from Fenix Outdoor (which also sold its brand Brunton at the end of last year). Source: Primus Both Silva ...
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News briefsFenix Outdoor sells Brunton
Fenix Outdoor announced that it has sold its Brunton business to David and Lauren Heerschap, two longtime employees of Brunton Outdoor Inc. in the U.S. Brunton is a manufacturer of equipment for navigation for various professional users and persons active in outdoor life, mainly in North America. The company commented ...
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ArticleFenix says Germany recovery underway but warns of supply-chain issues
Fenix Outdoor has reported a rise in third-quarter sales and earnings but warned that global supply chain issues and Covid outbreaks in some of its manufacturing locations were still posing problems. The company also said it aimed to manufacture up to 20 percent of its own products by acquiring or ...
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ArticleFenix Outdoor unveils its 2021 goals
Fenix Outdoor International had a tough year in 2020 due to the pandemic and its store closures, with sales falling by 7.3 percent to €563.0 million. The operating margin (Ebit) contracted by 3.1 percentage points to 10.9 percent. Net profit declined by 44.6 percent to €33.9 million. But in its ...
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ArticleFenix’s recovery driven by Europe
After a difficult first quarter due to Covid-19 restrictions, Fenix Outdoor International started seeing a small retail recovery in April with strong increases in online sales, making up for some lost sales in brick-and-mortar stores. In May and June, the improvement continued and was also supported by improved physical stores’ ...
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News briefs
Primus and Brunton relaunch U.S. websites
Primus and Brunton, brands of Fenix Outdoor International based in Zug, Switzerland, have relaunched their websites in the USA. The digital agency VentureWeb, based in Squamish, British Columbia, Canada, was commissioned with the redesign. VentureWeb has worked in the past with brands such as Shimano, Santa Cruz and Sugoi. The ...
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ArticleFenix Outdoor banks on e-commerce after a weak quarter
Martin Nordin, chief executive of Fenix Outdoor International, expressed optimism about a recovery in the outdoor industry after the coronavirus pandemic is over, considering that it has outperformed other industries during past recessions, especially in Europe. He added that the epidemic’s negative effect on travel should lead people to look ...
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ArticleDisappointing end of the year for Fenix
Blaming unfavorable weather, product recalls and ongoing challenges in IT, the Fenix Outdoor International group, whose holdings include the Globetrotter chain and the Fjällräven brand, posted weak results for the fourth quarter of 2019.
