Primus and Brunton, brands of Fenix Outdoor International based in Zug, Switzerland, have relaunched their websites in the USA. The digital agency VentureWeb, based in Squamish, British Columbia, Canada, was commissioned with the redesign. VentureWeb has worked in the past with brands such as Shimano, Santa Cruz and Sugoi.
The updates provided for the Primus and Brunton websites include a completely redesigned architecture to make it easier for customers to browse the product offerings of each brand. A great deal of attention has been paid to bringing the unique features and benefits of the products to life by comprehensively rewriting the copy and adding updated product images. In addition, an updated appearance of the two homepages presents the brands in a more modern light, reflecting the brand’s premium products and presenting the brand messages.
Primus is a Swedish traditional outdoor equipment brand founded in 1892 and known for its cooking products. Brunton is a U.S.-based manufacturer of outdoor navigation equipment, founded in 1894.