All Burton articles – Page 2
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News briefsBurton receives Fair Labor Association accreditation
The social compliance program at Burton Snowboards has been accredited by the Fair Labor Association (FLA). According to the FLA’s president and chief executive, Sharon Waxman, the American snowboarding and mountaineering company has undergone multiple years of scrutiny and set up suitable systems to detect and remedy unfair labor practices ...
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ArticleBurton transforms retail experience with NewStore’s omnichannel platform
NewStore, a leading omnichannel store solution from Berlin, has revealed that Burton Snowboards has started to run its stores on the NewStore Omnichannel Platform. With a mobile point of service (mPOS) and inventory and fulfillment solutions available on iPhone apps, the snowboard company’s stores will benefit from a more intuitive ...
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News briefs
Burton Europe donates face visors
Burton Europe has donated 340 face visors to educational institutions in and around Innsbruck, Austria. The face visors were made in Absam, near Innsbruck, by a local manufacturer, MP Solutionz, that revamped its production for face visors during the coronavirus crisis. Burton’s European headquarters have been located in Innsbruck since ...
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News briefsBurton cancels 2021 U.S. Open
Burton Snowboards announced that due to ongoing uncertainties around the Covid-19 pandemic, the company had canceled the 2021 Burton U.S. Open Snowboarding Championships scheduled for March 1-6, 2021 at Vail Mountain Resort in Colorado. Burton’s chief executive, John Lacy, explained that it was a difficult decision as the next event ...
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News briefsSIA, OIA and NSAA join call for climate action in the U.S.
The U.S. Outdoor Business Climate Partnership (OBCP) – an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) – joined “Lead On Climate 2020,” the largest ever call-to-action in the U.S. from the business community to the Congress to protect America’s ...
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News briefs
March 13 is “A Day for Jake”
To celebrate the memory and legacy of Jake Burton Carpenter, the first-ever global “A Day for Jake” will take place on Friday, Mar 13, 2020. Jake died on Nov 20 of last year from complications related to cancer. Thirteen winter sports resorts in Austria, France, the USA, Canada, Switzerland, Italy ...
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News briefsJohn Lacy becomes sole CEO of Burton
(SGI) Burton Snowboards announced that John Lacy will be the company’s sole chief executive. He has shared this role over the past 18 months with Donna Carpenter, who will now take over the position of chairperson of Burton’s board of directors from her late husband and company founder, Jake Burton ...
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News briefs
Burton opens new store in Verbier
Burton is opening a new 218-square-meter store in Verbier, Switzerland, which will combine retail space with a showroom for Western Switzerland, a booking desk for the local Independent Snowboard School and a test-ride center. This is the first time the company will be directly operating a shop at a resort ...
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