All Chaco articles
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News briefsWolverine Worldwide creates position of Chief Strategy Officer
The group has appointed Brett Parent as its first Chief Strategy Officer, a move set to shape the company’s global growth trajectory.
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Data & AnalysisRugged footwear market steps down in 2023
The global rugged footwear market declined by 2.2% in 2023 to $6.2 billion, with Salomon and other top brands driving gains in Europe and China, while US sales fell sharply, forcing brands to rely on new products and marketing to compete in a flat market.
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News briefsWolverine Worldwide appoints new Active Group leader
Industry veteran Susie Kuhn has been appointed to lead Merrell, Saucony and Chaco brands, effective Oct. 28.
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Data & AnalysisGlobal outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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ArticleWolverine lowers FY forecast again, unveils brand reorganization
Wolverine World Wide Inc. again lowered its full-year outlook after continuing supply chain constraints, increased promotional activity and deteriorating economic conditions weighed on third-quarter results, which came in below expectations. The company also announced a long-awaited reorganization of its brands to help cut costs and expand margins. Full-year revenue is ...
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News briefsChaco collaborates with U.K. Outsiders Store
Chaco Footwear, a division of Wolverine World Wide, celebrates its first international collaboration with U.K. retailer Outsiders Store. The collection combines the classic design of a British 4×4 vehicle with Chaco’s Z/1 sandal. According to the brand, the new collection features the durability and functionality of all Chaco sandals. The ...
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News briefs$85 million financial boost for start-up Natural Fiber Welding
U.S.-based start-up Natural Fiber Welding (NFW) has raised $85 million in funding to scale the production of its all-natural, circular materials products. The investors backing the circular materials company include Evolution VC Partners, Tattarang, Lewis & Clark AgriFood, Collaborative Fund, AiiM Partners, Engine No.1, Raga Partners, Tidal Impact, Scrum Ventures, ...
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ArticleWolverine delivers strong Q4 results; Merrell and Saucony with record annual revenue
Wolverine Worldwide swung to a better-than-expected annual profit and narrowed final-quarter losses, boosted by its recent acquisition of Sweaty Betty, the U.K.-based brand of women’s fitness apparel, and it forecast sales growth of 15-18 percent for 2022. The Michigan-based owner of Merrell, Saucony, Sperry, Keds and other brands reported a ...
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News briefs
Chaco moves to new Michigan factory
Chaco, an outdoor lifestyle footwear brand owned by Wolverine World Wide, Inc., has moved to a larger and upgraded U.S. manufacturing facility in Rockford, Michigan, “to meet growing demands for increased footwear production, customization program, and reweb and resole requests from consumers,” the company said. The new factory provides 25 ...
