Cherokee, the American licensing firm whose brands include the eponymous Cherokee, Tony Hawk and Hi-Tec, has filed a registration statement to offer unspecified units of stock, warrants, debt securities and preferred stock and to sell some 2.8 million shares valued at $1.7 million. Short of cash, the firm hopes to raise about $10 million. Like other such firms, Cherokee has lost the licensing business of partnering U.S. retailers, which now prefer to develop private-label brands. For last quarter, ended Aug. 4, Cherokee posted a net loss of $9.1 million on sales of $7.1 million, vs. $4.6 million on sales of $7.9 million for the same period last year.