All articles by Claudia Klingelhöfer – Page 2
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ArticleOutdoor Retailer: Show director explains reasons for return to Utah
According to Marisa Nicholson, show director of Outdoor Retailer, the customers’ feedback was the main reason why the OR show will return to Salt Lake City. Missing demo opportunities, higher travel expenses and the timing were the reasons that stood against Denver.
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. EOCA has also launched a fundraising campaign for Earth Day: “A number of EOCA ...
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ArticleOutdoor Retailer returns to Utah
Outdoor Retailer is returning to Salt Lake City, Utah. The last show in Denver will be OR Summer from June 9-11, 2022.
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ArticleIndustry spotlight: New target groups, supply chain challenges and retailer relationship in focus
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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News briefsBernd Eisenbichler named Maloja’s new CEO
In June, the German outdoor brand Maloja is getting a new CEO with Bernd Eisenbichler, who is currently sports director for biathlon at the German Ski Association (DSV). Source: Maloja The founders and their successor (from left): Klaus Haas, Bernd Eisenbichler and Peter Räuber Eisenbichler is to ...
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ArticleUlrika Björk: “Appoint more women to the board”
Only one-fifth of all women in top management at the top-selling sports apparel companies are female. This is the result of our analysis on the occasion of International Women’s Day 2022. It’s a different story at ingredient brand Polygiene. Here, 4 of the 6 senior managers are female, and the ...
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ArticleWomen in the outdoor and sports business: Facts and figures on International Women’s Day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...
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ArticleSara Molnar: “As a modern leader, diversity must be on your agenda”
Eva Karlsson (Houdini), Antje von Dewitz (Vaude), Kari Traa (Kari Traa), formerly Rose Mercario (Patagonia), Ulrika Björk (Polygiene), Annica Rantala (Stronger) or Pernilla Nyrensten (Revolution Race) – just to mention a few, are female leaders within the sporting goods / outdoor industry. But fundamentally, the industry is male-dominated, as our ...
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ArticleAn increasing number of brands is entering the apparel rental business
For outdoor and sports equipment brands, the rental business is an essential pillar for a sustainable business. And now, a growing number of companies are offering apparel as well. Here’s an overview.
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