On April 9, U.S. protective equipment maker G-Form announced that it has been acquired by Greenwich, Connecticut-based investment holding company Eldridge Industries. Details of the purchase price were not disclosed. The transaction provides the brand, known for its protectors for a variety of team sports including baseball, soccer, field hockey and basketball as well as action sports such as mountain biking, skiing, snowboarding and skateboarding, with the capital to scale the rapid growth of its innovative SmartFlex impact protection technology. The patented protective apparel technology is manufactured using advanced polymer formulas. All SmartFlex paddings are manufactured at the company’s Rhode Island factory. G-Form’s 2020 sales reached $0.55 million. The company also designs solutions “for active fields requiring innovative protection, such as industrial, military and law enforcement.” According to Glen “Gava” Giovanucci, CEO of G-Form, the ownership and support of Eldridge will provide “new opportunities to expand our product line, scale international sales, enter new sports and non-sports industries, and increase production of our breakthrough SmartFlex technology.”
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