Aquafil and Genomatica have announced the creation of Project Effective, a new initiative to increase the adoption of sustainable materials. The new multi stakeholder collaboration aims to produce more sustainable fibers and plastics for commercial use by using renewable feedstocks and bio-based technologies. Project Effective extends across the entire product value chain, and already sees the participation of 12 companies from eight countries, including consumer brands as well as renewable feedstock providers, conversion technology specialists, makers of intermediate and finished products, and recycling/reuse companies. Participants include Aquafil, Balsan, Bio-Mi, Carvico, Circular Change, Fundación Circe, Genomatica, H&M, Life Cycle Engineering, Südzucker, Novamont, and Vaude. The project is partly funded by a grant from the Bio-Based Industry Joint Undertaking, a public/private partnership between the European Union's Horizon 2020 program and the Bio-based Industries Consortium. One of the key objectives of the project is the development of a more sustainable nylon, which will be validated by brands for the production of apparel and carpet textiles.