With the start of the 2020 summer season, mountaineering specialist Bergzeit is focusing on greater visibility for sustainable products in its online shop. Under the project name “MUT,” formed from the initial letters of “Mensch” (mankind), “Umwelt” (environment) and “Tier” (animal), and also the German word for “courage,” products can be filtered according to social, ecological and animal welfare aspects. This will create greater transparency for customers when it comes to “green” labels such as bluesign, GOTS or Fair Wear Foundation. This is supplemented by even more information on the individual seals and product characteristics as well as general sustainability insights in the retailer‘s magazine. Bergzeit supports the measure with targeted advertising to make customers aware of products that run under the MUT concept. The retailer sees this as a contribution to more sustainable consumption.

Established in 2012, Bergzeit has become one of the most important outdoor retailers in Germany. A subsidiary of the sports group Georg and Jakob Oberrauch, which also owns the Sportler chain in Italy, Bergzeit increased its turnover to €65 million in 2018. Industry watchers expect the turnover to have increased by a further €10 million in 2019.