Canada Goose and actor Ryan Reynolds have announced the donation of more than 300 Canada Goose parkas as well as Baffin footwear to the students of Inuujaq School in Arctic Bay, an Inuit hamlet located in the northern part of the Borden Peninsula on Baffin Island in the Qikiqtaaluk Region of Nunavut, Canada. Canada Goose acquired the winter-boot company Baffin Inc. in its first foray into footwear for $32.5 million in cash and stock in late 2018.

Canada Goose has also announced the expansion of its “Resource Centre Program,” with a commitment to donate thousands of repurposed parkas to Arctic communities across Inuit Nunangat, the Inuit homeland in Canada, in partnership with the Canadian non-profit organization Inuit Tapiriit Kanatami from November 2020. This is in addition to the brand’s ongoing donations of fabric and materials. Canada Goose’s commitment to the North has been going for more than a decade. Created in 2009, the Canada Goose Resource Centre Program has been expanding ever since. As of 2020, it has supported more than 10 communities with its donation and delivery of more than one million meters of fabric and materials to remote communities in Canada’s North. 

Photo: © Damon On Road on Unsplash