The Sustainable Brand Index2020, Europe’s largest brand study on sustainability, has announced that Fjällräven was chosen as the most sustainable brand from the “Clothing and Fashion Brand” industry in Sweden. Consumers were able to choose between over 1,400 brands in Europe’s largest independent brand study on sustainability, which is carried out annually since 2011. The brand was also recognized for their industry-leading, transparent and ethical, down production process and a comprehensive sustainable and traceable wool range. The rankings of the Sustainable Brand Index show how brands are perceived on sustainability by their important stakeholders. The brands included in the voting are selected independently based on market share, turnover and general brand awareness.