All Fjällräven articles
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ArticleFjällräven recognized as Sweden’s most sustainable brand for fifth consecutive time
For the fifth time in a row, Fjällräven is perceived by Swedish consumers as the country’s most sustainable brand in the “Clothing and Fashion” category in the Sustainable Brand Index 2024. With the help of 80,000 consumers in eight countries, the Sustainable Brand Index measures and analyzes ...
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News briefsFenix Outdoor acquires 30% of its Czech retail partner
Fenix Outdoor, the international outdoor equipment and apparel company based in Zug, Switzerland, since 2014 but listed on the Stockholm Stock Exchange due to its Swedish roots, has acquired a 30 percent stake in Arctic Fox s.r.o., its retail partner operating six Fjällräven stores and an online business in the ...
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ArticleFjällräven Classic celebrates 20 years with new UK route and new country
In 2024, the Fjällräven Classic celebrates its 20th anniversary. To mark the occasion, the extraordinary trekking event is expanding to Chile for the first time. In addition, the Fjällräven Classic UK will take place in the English Lake District National Park. The Fjällräven Classic was first developed in 1979 by ...
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News briefsNaturkompaniet opens two new stores in Norway
Swedish outdoor retail chain Naturkompaniet, part of Fenix Outdoor, has opened two new stores in Norway. The latest openings took place on Nov. 3 at Storgata 70, Lillehammer, and Storgata 52, Tromsø. With these two new stores, Naturkompaniet expands its product range and strengthens its position as a leading player ...
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News briefsNaturkompaniet opens new Fjällräven Brand Store in Bergen, Norway
Naturkompaniet has opened its ninth store in Norway in less than 2 years. The latest addition is a brand new Fjällräven Brand Store, which opened its doors on Sept. 14 at Strandgaten 21, in the heart of downtown Bergen. In the FW season 2023, Naturkompaniet will continue to expand in ...
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ArticleNew Swedish Wool Standard paves way for sustainable textile industry
Half of the wool produced in Sweden ends up in waste, while Swedish brands in fashion, outdoor and home textiles are actively seeking sustainable textile materials. In response, The Swedish Wool Initiative is introducing the first Swedish classification system for wool. The new Swedish Wool Standard simplifies the sale and ...
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ArticleApplication phase for Fjällräven Polar starts end of October
Source: Fjällräven In April 2024, Fjällräven Polar will offer 20 people from all over the world the chance to experience a 300 km expedition through the Arctic tundra of Scandinavia. For five days, the adventurers will steer their dog sleds through the vast icy landscapes, immersing themselves ...
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News briefsNaturkompaniet acquires Norwegian online store and brick-and-mortar stores
Naturkompaniet AS and Exist Internet AS announced that Naturkompaniet is acquiring 100 percent of the shares in Exist Internet AS, Fjellshop AS and Fjellshop Tromsø AS. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position as a leading player in the outdoor industry in ...
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ArticleFenix posts record Q1 sales but sees uncertain Q2 amid high inventories
Fenix Outdoor International reported sales of €180.0 million in the first quarter of 2023, a new record for the first three months of the year and up from €165.2 million for the year earlier, although margins remained under pressure amid inflation. Ebitda inched up to €31.2 million from €30.8 million ...
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ArticleFenix Outdoor publishes CSR report 2022
Fenix Outdoor International AG, owner of the brands Fjällräven, Royal Robbins, Tierra, Hanwag, the five retail chains managed under the roof of the Frilufts Retail Europe AB and – until December last year – Primus (which was sold to Silva), has published its CSR Report 2022. CEO ...
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News briefsFjällräven unveils another upcycled line
Fjällräven is launching a second collection of clothing and equipment from its Samlaren project, using upcycled materials to make classic Fjällräven products in one-of-a-kind designs and color combinations. “Our production processes don’t create large amounts of leftover materials, which is good, and which is why Samlaren is a limited collection. ...
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News briefsNaturkompaniet Västerås moves to larger location
On March 24, retailer Naturkompaniet will open the doors to a brand new store in the Erikslunds shopping center in Västerås, a town about 1 hour west of Stockholm in the Swedish province of Västmanlands län. With an area of 1,000 square meters, it will be the largest Naturkompaniet store ...
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News briefsRecord number of applications for Fjällräven Polar 2023
Interest in the adventure event Fjällräven Polar has always been high, but the response to Fjällräven Polar 2023, which had to be paused for two years due to the pandemic, exceeded all expectations, the Swedish outdoor company Fjällräven said when it announced the winners of a spot in this 300 ...
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News briefsNaturkompaniet opens new Fjällräven store in Norway
Swedish outdoor chain Naturkompaniet is continuing its expansion in Norway with the opening of a new Fjällräven store in Trondheim. With Naturkompaniet and Fjällräven heavily focused on a sustainable outdoor life and making products that last, the new store reflects this. Consumers will be able to deliver Fjällräven’s G-1000 ...
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ArticleFabian Nendza: “We see ourselves as pioneers”
Can a retailer play a role in the circular economy? Through customer dialog and guidance, Globetrotter aims to do just that.
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ArticleDaring to think de-growth in the textile industry
Over-consumption can’t go on, but does de-growth have to equal financial losses in the textile industry? Charles Ross explores alternatives.
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ArticleFrilufts drives Q2 growth at Fenix Outdoor as stores reopen
Fenix Outdoor International’s sales increased by one-third in the second quarter as the company’s outdoor retail segment (Frilufts Retail Europe) in Germany (Globetrotter retail chain) rebounded due to the reopening of stores following the Covid lockdowns. The company said sales for the three months to June 30 rose 29 percent ...
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News briefsExped steps into new distribution partnerships in Austria and France
Zurich-based company Exped is expanding its brand presence in Austria and France and altering its distribution model for Austria. As of Sept. 15, 2022, the Austrian market will be served by Exclusiv Sportartikelvertrieb GmbH, which also carries Italian footwear specialist Scarpa as a sales agency. Thomas Miedl will be the ...
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ArticleFenix Outdoor sales rise 30 percent in first quarter
Fenix Outdoor International generated a 22 percent increase in first-quarter operating profit to €17.7 million on a 30 percent topline expansion to €165.2 million against €127.1 million. The outcome was negatively impacted by about €2 million in one-time additional transportation costs. But the strong results for the Fjällräven, Tierra, and ...
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News briefsGlobetrotter opens second city store in 2022
On April 28, outdoor equipment supplier Globetrotter is opening its newest store in downtown Augsburg in southern Germany. On three floors and around 1,000 square meters, the store in Annastrasse offers a broad outdoor range from the hiking, trekking, travel and everyday outdoor segments as well as brand stores from ...
