One year ago, the “Grüner Knopf” (Green Button) was introduced in Germany, the first state seal for fair and ecologically, sustainably produced textiles. This was partly due to the commitment of the German Minister for Development, Gerd Müller. Since then, the seal has provided consumers with valuable information for responsible purchasing. On the first anniversary of the seal, minister Müller visited the offices of the outdoor brand Vaude, whose products are largely certified with the Green Button.
“Meanwhile, 52 companies are participating, almost twice as many as at the beginning a year ago,” Müller proudly reported. From the sporting goods industry, Chiemsee and Jack Wolfskin have just recently joined the list of companies. Like Vaude, the sports and leisurewear manufacturer Trigema has carried the seal since the very beginning.
Since its introduction, the Green Button has received much recognition and enjoys a high degree of trust. “The Green Button is on the best way to become a success story,” is the conclusion of a representative study of the Gfk. To celebrate this success properly, a birthday cake resembling the logo of the Green Button was served to and cut by Müller and Antje von Dewitz, the managing director of Vaude.
