In coordination with the United Way, Keen Footwear will be matching donations up to $15,000 to help California's first responders and the northern towns affected by the area's recent wildfires. Through the Salvation Army, moreover, the company will also be donating 15,000 pairs of shoes. The so-called Camp Fire burned for about 17 days before it was contained. According to the Sacramento Bee, it killed at least 88 people.
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