On the 25th of every month, Bergans of Norway will cut the prices of its circular-economy services by 25 percent. The goal is to attract even more people to repair, rent or buy used products. The first price cut took place on Monday, March 25, and the offer will be repeated every month throughout the year at Bergans' stores in Oslo and the town of Ski. The offer will also extend to anyone who sends in items for repair that are postmarked on the 25th of the month. According to Yngvill Ofstad, sustainability developer at Bergans, the company wants to make it more attractive for consumers to make sustainable choices in their everyday lives. Ofstad says that the campaign is primarily aimed at consumers, but that there is also a clear message to the industry and the government.
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