Shackleton, a London-based outdoor brand founded in 2016 by Ian Holdcroft and Martin Brooks and backed by the Hon. Alexandra Shackleton, the granddaughter of Sir Ernest Shackleton, who led three British expeditions to Antarctica between 1908 and 1922, has partnered with the non-profit organization Blue Marine Foundation to help protect four million square kilometers of Antarctic waters.
For the partnership launch, the brand has developed the Antarctic Protector Parka to equip the men and women who work in the region. It’s an expedition-grade parka developed from recycled and recyclable materials (the outer shell is made from 27 post-consumer plastic bottles). The 3-layer fabric is treated with a fluorine-free water repellent to achieve the highest waterproof rating of 20,000 hh, while the 800-fill 95/5 RDS-certified goose down provides insulation down to -25 °C. The parka is available on Shackleton’s website for just under €1,700. For every Antarctic Protector Parka sold, roughly €110 (£100) will be donated to the Blue Marine Foundation.