Teva, a division of Deckers Brands, is launching “Strap In To Freedom,” a new brand campaign to celebrate its Original sandal collection and highlight its commitment to sustainability. All the straps across the brand’s 2020 collection are made of Repreve yarn, a performance fiber that itself made of recycled plastic. In 2020 alone, by the company’s estimate, this will keep more than 9 million plastic bottles out of landfills.