All DACH articles
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News briefsYakima appoints Grofa as DACH distributor
The US-based gear transport specialist strengthens its European strategy with a new distribution deal covering Germany, Austria and Switzerland.
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News briefsTernua and Lorpen expand DACH sales team
The sustainable outdoor brands from Spain are strengthening their distribution network in Germany, Austria and Switzerland.
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ArticleOUTO expands push for equality and inclusion in the Outdoors
The UK-based nonprofit Opening Up The Outdoors is working with global brands to break down access barriers in the outdoor industry and build a more inclusive future.
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News briefsPentland names new DACH sales lead for Berghaus
The UK-based multi-brand group has appointed a new sales manager to drive growth in this key Central European outdoor market.
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News briefsOrtovox launches upcycling workshop tour through DACH region
The German outdoor brand introduces the “Worn to Be Alive” Tour, merging creativity, sustainability and community in retail workshops.
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News briefsBig Agnes hires German PR agency to grow internationally
The outdoor brand from Colorado partners with 138 Alternatives to expand its presence in Germany, Austria and Switzerland.
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News briefsDeuter donates €5K to nature conservation
Supporting a cleaner, plastic-free future, the German outdoor brand contributes to sustainability efforts by donating to Patron.
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ArticleCanyon wants to attract IBDs with new local customer service project
Canyon’s new “Collect & Ride” service bridges online bike shopping with local assembly, making it easier for customers and supporting local bike shops.
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ArticleOberalp Group announces new leadership for the DACH region
The parent company of Salewa, Dynafit and others is reshaping its DACH operations with new leadership to strengthen regional focus and omnichannel sales alignment.
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News briefsHelly Hansen appoints Sales Manager for workwear in DACH
David Günsel joins the Norwegian brand as Sales Manager for Workwear in the DACH region.
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ArticleDynafit opens brand-new headquarters in Kiefersfelden
The mountain sports brand inaugurated its stunning new HQ on the German-Austrian border, blending cutting-edge design with sustainability. The facility also offers a dynamic visitor experience.
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News briefsBöhm appointed Managing Director of Oberalp’s Business Unit Central Europe
Source: Dynafit Benedikt Böhm Since June 1, 2024, Benedikt Böhm has been responsible for managing the Oberalp Group’s Business Unit Central Europe (DACH). He took over from Axel Brosch, who left the company on May 31. Böhm will also remain the International Managing Director of the Dynafit ...
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ArticleCrow Bicycles bolsters int'l DTC with DACH area manager and physical presence in Germany
Madrid-based ultralight e-bike brand Crow Bicycles, founded in 2020 and launched in 2021, announced the hiring of Gert-Jan Van Wijk as Market Manager for the German, Swiss and Austrian (DACH) markets. In these countries, Van Wijk will lead the company’s commercial strategy from Feb. 1 to consolidate the brand at ...
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News briefsNew sales director DACH at Fristads
Source: Fristads Andreas Bühner Effective May 1, Andreas Bühner will be the new sales director DACH at Fristads, a Swedish workwear manufacturer that also expanded into the outdoor segment in 2020. The sales expert has already been part of the Fristads team since 2019 as area sales ...
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News briefsActive Brands appoints new sales director for Central Europe
Source: Active Brands Richy Thomas Active Brands, the Norwegian parent company of sportswear and equipment brands Kari Traa, Sweet Protection, Dæhlie, Johaug, Bula, Åsnes and Vossatassar, has appointed Richard “Richy” Thomas as sales director for Central Europe, effective Jan. 1. Based in Munich, Germany, Thomas will work ...
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News briefsStaff changes at POC for DACH region
Maximilian Werda is the new online account manager for the DACH region at POC, the Swedish winter and cycling specialist for helmets, goggles, clothing and protective equipment, effective Sep. 1, 2022. He is now responsible for the further development of the strategically most important e-tailers in the DACH region from ...
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News briefsNew sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefsNew Montane showroom in Munich
Source: Montane Holger Schumann and Steffen Fuchs of Foras 365 British outdoor brand Montane is expanding its European business with a new showroom and warehouse in Munich, Germany. “The new showroom is an important hub not only for our retailers in Bavaria but from all over Germany,” ...
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News briefsRaleigh’s DACH region distribution to return from PBG to Accell in 2023
The Dutch Pon Bike Group (PGB, with brands Cervélo, Focus, Gazelle, Juliana, Kalkhoff, Santa Cruz, Union and others) has been distributing the traditional British bicycle brand Raleigh as a licensed brand in the German-speaking markets since 2005. As the license agreement with Accell Group expires at the end of September ...
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News briefsNew area manager Germany & Austria for Montane
Source: Montane Bernd Wodarz The outdoor brand Montane from Ashington in Northern England has hired Bernd Wodarz as area manager for Germany & Austria to strengthen its team in the DACH market. Wodarz’s career in sales started at Mammut in Germany in 1989. From 2000 to 2017, ...
