All Devold articles
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ArticleDevold commits to SBTi
The Norwegian brand Devold has recently committed to setting its climate targets in line with the Science Based Targets Initiative (SBTi). This important commitment is the result of an internal decision to halve the company’s greenhouse gas emissions by 2030 and reduce them to zero by 2050. The SBTi supports ...
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ArticleDevold works with software company Celsia to facilitate sustainability reporting
Due to the Corporate Sustainability Reportive Directive (CSRD), a new European directive on sustainability reporting, the outdoor wool clothing brand Devold of Norway started a collaboration with the Norwegian software company Celsia in early December to simplify its sustainability reporting and thus ensure the competitiveness of small and medium-sized companies. ...
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ArticleDevold: 170 years of wool garments made in Europe
The Outdoor Industry Compass spoke with Herbert Horelt, Managing Director of Devold of Norway GmbH, and Tor Jonsson, General Manager at UAB Devold.
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ArticleShe Is Outdoors Women’s Gear Award: A target group with much untapped potential
A down jacket by Rab has won the Women’s Gear Award from She Is Outdoors. Five other products have received honorable mentions. The award offers the opportunity to take a holistic look at the women’s segment, and while there were many impressive submissions, it is clear that a lot of ...
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ArticleBizness Enabler opens own DTC online shop
After opening the retailer-focused online portal named Bizness.eu to sell its distributed brands online, German company Bizness Enabler GmbH has launched My-brand-shop, a new DTC portal operating Europe-wide. In the shop, the Munich-based company offers its distributed brands like BioLite, LifeStraw, Matador and Full-Windsor, as well as Selk’bag (starting in ...
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News briefsDevold of Norway brings on new CEO
Source: Norsk Sportsbransjeforening Øystein Vikingsen Fauske The Norwegian Sports Industry Association (Norsk Sportsbransjeforening) has announced that Øystein Vikingsen Fauske will become Devold’s new CEO in mid-February, and Kyrre Ufert Lømo will become the company’s new CMO at the turn of the year. Fauske joins Devold from the ...
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ArticlePatagonia and Gellert’s reactions to allegations of tax evasion
We summarize what Patagonia CEO Ryan Gellert and competitors have to say about Chouinard’s move to donate Patagonia to fight climate change.
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Article#SheisOutdoors announces winners for 2022
The #SheisOutdoors Awards jury has announced the winners for the 2022 summer season. “The winners give a good overview of what retail experts want for the market: a good mix of, on the one hand, products that are perfect for a very specific area of use and, on the other ...
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ArticleIndustry spotlight: New target groups, supply chain challenges and retailer relationship in focus
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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ArticleOutdoor and sports industries create support initiatives for people affected by war in Ukraine
A wave of solidarity with both the refugees and the people of Ukraine is underway, and many practical initiatives have been launched in the last two weeks, many of which came from the players in our industry. The longer the war lasts, the clearer it becomes that only specific product ...
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News briefsDevold launches German-language website with online store
With the start of the new year, Devold of Norway strengthens its web presence in the German-speaking markets and launches an online store. The new website presents its brand strategy concerning the value chain with its own production facilities in Europe and the traceability of the raw materials used. The ...
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News briefsFirst “She is Outdoors” gear awards winners
Picking the best from 37 products from 28 brands in five categories, the #sheisoutdoors awards were given to Devold , Exped , Pyua , Norrøna , Wechsel , The North Face and Salomon . The first dedicated women’s outdoor gear award, initiated by Munich-based outdoor enthusiasts ...
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News briefsDevold’s sheep farmer recognized for wool quality
For the second year in a row, Glenmore Station – one of Devold of Norway ’s wool suppliers – was named Grand Champion in the prestigious “Fleece” competition at the Wanaka Agricultural Show held last month in New Zealand. Scoring 99 out of a possible 100 points for ...
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ArticleWho are the winners of the Corona summer?
The outdoor industry and tourism associations weathered the first Corona summer quite well. Some hiking and biking equipment suppliers were even able to record double-digit growth rates compared to the previous year. However, things are now looking rather bleak for the first few months of the coming year.
