All Douchebags articles
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Articledb’s new CEO comes from Jack Wolfskin
Source: via LinkedIn Richard Collier db (also d_b_, and formerly Douchebags) announced on LinkedIn that Richard Collier will be the new CEO of the Oslo-based travel lifestyle brand from January 2024 after resigning from the same position at German outdoor specialist Jack Wolfskin earlier this fall. “I ...
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News briefsDb and Safeback introduce avalanche vest
Db and Safeback have developed the world’s first Backcountry Vest that integrates the Safeback SBX avalanche survival system. Safeback SBX, winner of the 2022 ISPO Award, is the first system of its kind to actively provide air to buried subjects in the snow, extending the survival window after an avalanche ...
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News briefs
Db says „Sold exclusively not here“ to support local retailers
In support of local retailers, Swedish ski and travel luggage brand Db, formerly Douchebags, has launched a new color collection of its best-selling bags, which are not sold through the brand’s website but exclusively through its network of retailers. The Brightside Yellow collection includes 6 models and was launched in ...
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News briefs
Db to enter U.S. market this fall with Global Sales Guys
The Norwegian bag label Db (formerly Douchebags), founded in 2009 by freeskier Jon Olsson and engineer Truls Brataas, has partnered up with the American full-service sales and wholesale marketing agency Global Sales Guys to enter the U.S. market this fall following a successful market test in 2018-19. Seeing itself as ...
