Earlier this year, Kailas, the second-largest Chinese outdoor brand after Toread, launched a secondary brand named Udjat. The aim is to attract customers who go for more fashionable and less technical apparel and footwear in lower price ranges rather than for the Kailas brand. According to Kenneth Chen, the manager responsible for both Udjat and Kailas' own online retail activities, said that Udjat has already found some 160 retail clients in just a few months. The brand is also available through its web store. Kailas first launched its internet offer in August 2009, reaching annual growth rates of 75 percent recently. Chen projects internet sales of 100 million yuan renmimbi (€12.3m-$16.3m) for the current year.
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