After leaving the position of vice president of the Rossignol Group for Europe, Asia and the Southern Hemisphere earlier this year, François Beneben has now joined Bollé Brands as president of their sport and luxury division, covering the group’s brands of sunglasses and goggles: Bollé, Spy, Cébé, H2Optik and Serengeti. Beneben spent 14 years at Danone and L’Oréal in various sales and category management positions before joining Rossignol in 2011 as vice president of sales for the group’s Winter Sports Equipment operations. In 2016, he assumed responsibilities for marketing, communication and global sales. In his new job, he will be based at the group’s headquarters in Lyon, France, reporting to Peter Smith, executive chairman of the group.